Crowne Plaza bolsters northern Indian presence

by | 08 Aug 2022 | Hotel Projects, Projects

IHG Hotels & Resorts is continuing its portfolio’s progress in India with a new signing in the northwestern province of Rajasthan.

The hotel group inked a management agreement with SRDF Ventures Private Limited to develop a Crowne Plaza Resort in the city of Pushkar.

Fifth state

Crowne Plaza Resort Pushkar will be a new-built property featuring 125 rooms and is expected to be operational by early 2026.

With currently two operating hotels and two under development in Rajasthan, Crowne Plaza Resort Pushkar will be the fifth hotel from IHG to open in the state, along the NH8 highway. With this signing, the company aims to further strengthen its premium offering in the region.

Leisure and meetings

Located on the outskirts of Pushkar, Crowne Plaza Resort Pushkar is aimed at the leisure and destination weddings segments, as well as domestic travellers looking for a short stay option to attend the fairs and festivals that the city is known for.

Along with rooms designed to offer premium guest experiences, the hotel will feature facilities including an all-day dining, specialty restaurant and bar, an outdoor pool, a gym and a spa. Additionally, the hotel will feature approximately 7,500 sq ft of meeting and banqueting facilities to accommodate large gatherings and cater to MICE requirements. The property will also feature a resort centre for indoor activities and games, including a dedicated kids’ area.

Wedding caterer

IHG Hotels & Resorts’ MD for South West Asia, Sudeep Jain, said: “We are thrilled to announce the signing of a new Crowne Plaza Resort in Pushkar which has become a hotspot for leisure and spiritual tourists visiting Rajasthan. The city’s growing popularity as a weekend and wedding destination also presents a great opportunity for us, and bringing our premium brand, Crowne Plaza to the city will help us cater to this increasing demand.

“We recognise the growing tourism potential of secondary markets in India and this signing is in line with our strategy to fill the need gap for quality branded accommodation in these cities.”

Renu Nathawat, director, SRDF Ventures Private Limited, added: “We are pleased to partner with a trusted hospitality company like IHG. Crowne Plaza is an established premium brand, globally and in India as well, and with its best-in-class offerings, excellent location and proximity to key source markets like Jaipur and Delhi NCR, we are confident that the hotel will become a preferred choice for travellers. Together with IHG, we are looking forward to elevating the hospitality experience in the city of Pushkar, as well as becoming a destination for travellers visiting Rajasthan.”

Regional pipeline

IHG currently has 44 hotels operating across five brands in south west Asia, including Six Senses, InterContinental Hotels and Resorts, Crowne Plaza, Holiday Inn, Holiday Inn Resort and Holiday Inn Express, and has a pipeline of 37 hotels due to open in the next 2-3 years.

Developments include Crowne Plaza Lucknow, opening in 2024, Holiday Inn Resort Corbett Ramnagar, scheduled to deliver in Q1 2023, with InterContinental Bengaluru Whitefield preceding both in Q4 this year.

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