Country focus: 49 projects in Argentina’s hotel pipeline [Infographic]

Argentina’s hotel market looks healthy and promising. (Photo from Pixabay by Mampu)

Argentina has a host of big brand hotels, as well as smaller boutique properties, set to welcome guests over the course of this year and beyond.

Argentina’s hotel pipeline is in good shape, according to figures from the TOPHOTELPROJECTS database.

We check out the top brands and projects that are destined for this South American country, as well as running through some of the most important numbers for Argentina’s hospitality industry.

Argentina sets its sights on first-class and 4-star hotels

As coronavirus seems to have had less of an effect on South America than other regions, for the moment at least, the market’s hospitality industry seems to be ticking along nicely, if figures from the TOPHOTELPROJECTS database are anything to go by.

In Argentina, 49 hotels are at various stages of development that will add a total key count of 5,038 to the country. Of these, 36 will be 4-star and first-class hotels, while the remaining 13 will be luxury 5-star properties.

The majority of hotels (24) are set to open this year, but it remains to be seen how this pans out amidst the current uncertainty. 12 hotels are due to welcome guests in 2021, and the rest will open over the following years.

Given that there are five properties in the pre-opening stages, 13 under construction and 17 currently being planned, Argentina looks like it’s on course to meet these deadlines, Covid-19 permitting.

Cities and brands

Perhaps unsurprisingly, Argentina’s three main cities of Buenos Aires, Cordoba and Rosario are the busiest when it comes to future hotel openings, with each city to expect 13, four and two properties respectively.

The biggest international name brand is also that with the most openings, with Howard Johnson International boasting 12 properties in the pipeline. Hilton Garden Inn follows with three, and SLS Hotels has two.

Notable projects

The largest project Argentina can expect is the Ritz Carlton Puerto Madero in the capital of Buenos Aires. This 300-key property will be in the city’s upscale neighbourhood of Puerto Madero, the regenerated docklands, and will be housed in an eye-catching 39-floor building with a geometric, almost doughnut-like silhouette. It will consist of a hotel and aparthotel located within the first nine floors of the development, while the rest of the building will be occupied with private residences.

The Hilton Garden Inn Zarate is a 140-key property that will be located in Zarate, a port city to the north of Buenos Aires. Slated to open in the second half of this year, the hotel will be geared towards business travellers who are looking for a contemporary, comfortable and connected hotel experience. The hotel has a focus on technology and is highly advanced in terms of its offering, as well as providing everything busy corporate guests need to stay fit on the go, with a fully kitted out wellness centre and state-of-the-art spa and gym.

The NH La Recova San Luis is a boutique property located in the new Recova development in San Luis. The property will be housed in a reconstructed version of the historic Recova building on Victoria Square and will boast this 78-room hotel as well as quaint shops and eateries.

Finally, the 773 Amérian Apart Hotel can be found in the busy city of Cordoba, known for its lively atmosphere and its proximity to some of the most stunning scenery in all of Argentina. The 95-key hotel will appeal to business travellers, as well as those who will come for the property’s soon-to-be-famous spa, which is a huge feature of the hotel.

According to our TOPHOTELCONSTRUCTION online database, there are 49 hotel projects in the pipeline in Argentina: