Coffee enjoyed around the world thanks to innovative partners

by | 30 Aug 2021 | Products

WMF Professional Coffee Machines relies on local partners in South Korea and Russia.

From innovative self-service stores to modern luxury hotels, the following is true: customers the world over trust in the WMF quality promise ‘Designed to Perform’ when enjoying their coffee.

To ensure that these efficient machines and digital solutions from Geislingen an der Steige are available throughout the world and are serviced reliably, WMF Professional Coffee Machines collaborates with a unique network of international partners. Two impressive projects in South Korea and Russia currently demonstrate how successful these collaborations are.

The imposing five-star Jeju Dream Tower hotel on the popular vacation island of Jeju takes its guests to coffee heaven with, among other things, 31 WMF 5000 S+ fully automatic coffee machines, which it purchased from the DOOREE Corporation. At the outlets of the system catering chain UPPETIT from St Petersburg, on the other hand, they rely on the WMF 1500 S machines, which are provided and serviced by renowned WMF partner RusHOLTS.

In both cases, the trade and service partners make a decisive contribution to the positive reputation of the WMF brand around the world with their technical expertise and market knowledge.

The finest coffee specialities in a luxury atmosphere

A pleasant climate and extensive beaches make Jeju Island, located to the south of the Korean peninsula, a popular holiday destination for tourists from home and abroad. The Jeju Dream Tower of the Hyatt hotel chain is a very special attraction. As the largest hotel in Asia, the two towers of the hotel look out over the entire city.

The interior of the hotel is just as impressive – guests can look forward to 1,600 luxurious rooms and suites, 14 restaurants and an adjoining casino. To ensure that their coffee meets these extremely high quality standards, the Jeju Dream Tower relies entirely on coffee machines and accessories from WMF Professional Coffee Machines.

31 WMF 5000 S+ machines with attached coolers make up the majority of the machines available. Their consistently high performance and outstanding reliability ensure that the hotel guests are supplied with the finest coffee specialities at all times, doing justice to the fine dining in the restaurants. What’s more, a WMF 1100 S and 14 heated cup racks are also in use.

The DOOREE Corporation is responsible for consultation, installation and service. This way, the longstanding partner of WMF can guarantee that the Jeju Dream Tower and other South Korean customers benefit from machine quality from Geislingen an der Steige over the long term.

Top-quality, efficient self-service

The Russian startup UPPETIT, on the other hand, placed significantly different demands on WMF partner RusHOLTS. Efficiency is the be all and end all at the young company’s 12 shops, which are dotted around St Petersburg.

With an innovative self-service concept offering baked goods and ready-to-eat meals, these trendy stores are clearly geared towards the urban lifestyle of young Russians. Of course, the quality and freshness of the products must be up to scratch. While the various dishes are freshly prepared and delivered to the shops on a daily basis, UPPETIT’s customers have been getting their coffee-to-go from high-performance WMF 1500 S fully automatic machines of late.

After replacing the ageing coffee machines from another manufacturer, the WMF fully automatic machines are now used at four of the franchise’s outlets. And the decision is paying off: thanks to the high daily capacity of the WMF 1500 S, sales of coffee beverages have increased by 25%.

The decision to integrate into the telemetry platform BMS Coffee Control, which was implemented with the assistance of RusHOLTS, also made this possible. For example, the Cloud system enables the company to reduce service costs by carrying out detailed data analyses.

As such, RusHOLTS supports Russian WMF customers such as UPPETIT with customised solutions and plays a decisive role in the fulfilment of WMF’s ‘Designed to Perform’ global performance promise.

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For more than 160 years, the brands that make up the WMF Group have represented the best in cooking, drinking and dining.

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