Club Med to exclusively focus on high end resorts

Pictured: rendering of Club Med Tinley, taking shape in KwaZulu-Natal, South Africa.
All-inclusive concept pioneer Club Med is shifting to solely offer four and five star products globally.

The brand’s ambition is to expand its portfolio with three to five openings or renovations per year.

Portfolio transfer

Continuing its ambition to be the most desirable lifestyle vacation brand, Club Med will transfer its entire portfolio into 4-Trident (four star) and Exclusive Collection (five star) resorts.

From April 2024, the brand will only offer premium, all-inclusive beach and mountain Club Med resorts and Exclusive Collection spaces, resorts, yachts, villas and chalets. The current 3-Trident resorts — Club Med Serre-Chevalier and Club Med Arcs Extrême in France, and Club Med Djerba La Douce in Tunisia — will transition into 4-Trident properties. In total, there will be 21 Exclusive Collection products available by the end of 2023.

Additionally, Club Med is committing to eco-certifying the construction of all its new resorts with BREEAM or their local equivalent as part of its continued efforts dedicated to responsible tourism.

Chinese urban oasis

The brand’s upcoming openings will begin with the imminently-scheduled Club Med Urban Oasis Xianlin Nanjing in China, billed as the ‘world’s first urban oasis resort’.

Located next to Taicang South high speed railway station, making it the first metro-access Club Med resort, the 430-key property features an indoor heated water park, outdoor water screen light show, outdoor explorer park and sports activities.

Borneo eco-chic

In early 2025, Club Med Borneo will join the portfolio. In the Malaysian north of the island, the resort will be situated in Kota Kinabalu, between jungle and coast.

Embracing Club Med’s commitment to eco-friendliness, the resort’s design blends harmoniously with its surroundings, drawing inspiration from the woods and sea. Every element has been crafted to ensure minimal ecological impact while providing comfort and luxury throughout the 4-Trident property and Exclusive Collection space. Club Med Borneo will be both BREEAM and Green Globe certified, furthering the brand’s commitment to low density, sustainable development.

Brazilian five star first

2025 will also see the opening of Club Med Gramado, the brand’s first Exclusive Collection (five star) site in South America and the fourth resort in Brazil.

Taking shape in Rio Grande do Sul, a region known for its dramatic canyons, gastronomy, wine and lively local culture, the new resort will expand the international reach of this popular destination and reinforce the brand’s commitment to providing unforgettable holidays in unique places for locals and tourists.

South African flagship

One of 2026’s major openings will be Club Med Tinley in South Africa. The first-of-its-kind beach and safari resort and the brand’s national debut, the main site will be in KwaZulu-Natal, a province renowned for its diverse natural beauty and year-round warm weather. Club Med Tinley will feature a surf-lifestyle concept, as well as the opportunity to stay on a Big Five Game Reserve and embark on a safari.

The beach resort will be nestled on the North Coast, known as the ‘Dolphin Coast’, and offer panoramic views of the beach and coastal dunes. The resort interiors, entertainment and gastronomy will be inspired by the location, climate, and cultures of southern Africa.

Three hours away in northern Natal, guests will enjoy the same all-inclusive experience at the 80-room game lodge, with access to a complete safari adventure.

Exclusive and eco friendly

The 4-Trident (four star) resort will include an Exclusive Collection space, providing a five-star oasis of tranquillity and indulgence to complement the pristine natural environment, along with a spa, fitness centre, yoga school and an adults-only Zen pool and bar. Activity offers will include the brand’s first surf school.

In keeping with the Club Med’s commitment to corporate social responsibility, the resort will embrace environmental stewardship through its Bye Bye Plastic Program, Green Globe sustainable tourism certification, and eco-certified construction.

Pioneering property

Carolyne Doyon, president and CEO of Club Med North America and the Caribbean, said: “Club Med Tinley is the manifestation of the brand’s pioneering spirit.

“Developing the first Club Med resort in South Africa with a unique beach and safari concept affirms our commitment to creating meaningful, once-in-a-lifetime vacations that allow our guests to truly connect with nature and each other. We are thrilled to introduce a new generation of visitors to this jewel of South Africa.”

Moroccan renovations

Furthermore, Club Med will be upgrading its  existing Moroccan site, Club Med Marrakech La Palmeraie. Works will take place between 2023 and 2024 to transform the property ready to provide a premium, all-inclusive experience.

In December 2023, the resort will welcome the creation of Baby Club to its Children’s Club. The new indoor and outdoor area will accommodate babies starting at four months to 23 months with activities and dedicated play areas.

To further the family-friendly programming, the resort will create an extension of La Palmeraie with a family oasis, named The Ksar. This will offer 66 two-bedroom accommodations with a family swimming pool and a dedicated bar. Designed by Laurent Maugoust, the new Superior and Deluxe rooms will combine hues of blue inspired by the Moroccan culture and greens reminiscent of the gardens of Palmeraie. The Superior and Deluxe rooms will be refreshed with new hardware, finishings and more in the bedrooms and bathrooms by the end of 2023.