China’s Wanda Hotels launches new mid-scale hotel brand
Wanda Hotels and Resorts plans to open Wanda Moments, a new mid-scale hotel brand. The group is set to grow its portfolio to 700 hotels in the next 5 years.
Chinese hotel group Wanda Hotels and Resorts recently announced its plans to open a new mid-scale hotel brand, Wanda Moments, as well as its intention to have 700 properties under the new brand operational within China in five years time. We find out more.
Wanda Moments is born
At the end of November, Chinese hotel group Wanda Hotels and Resorts announced its grand plans to grow its new mid-scale hotel brand, Wanda Moments, to an incredible 700 properties within the next five years.
Wanda Moments will be the fifth hotel brand under the group’s umbrella, following in the footsteps of Wanda Reign, Wanda Vista, Wanda Realm and Wanda Jin.
Moments will be aimed at business travelers seeking a select service but with a curiosity to learn about where they are and have diverse experiences. The Wanda Moments brand concept is focused around four core values: sweet, social, style and smart. It has been given the strapline: “Better for tomorrow.”
Guests will be offered a unique experience, where they get to stay in a lifestyle hotel that gives them the very best in art, culture, fashion and digital technologies.
Dr. Ning Qifeng, President of Wanda Hotels & Resorts, outlined Wanda’s plans to develop around 700 Wanda Moments properties in China over the next five years, and shared details of the first six hotel signings under the Moments brand.
Wanda Club upgrades
Adeline Yong, Deputy General Manager of Sales & Marketing Department of Wanda Hotels & Resorts, announced a series of upgrades to the Wanda Club members program.
These include changes to points accumulation, where members can now use their points at restaurants and in their hotel rooms at Wanda properties. Membership levels have also been expanded, with four levels of blue, silver, gold and platinum offering members different benefits and perks based on their level. Points can also be redeemed on hotel rooms, airmiles and cinema tickets at Wanda cinemas in China.
Let’s take a look at a few other projects currently underway by Wanda Hotels & Resorts:
Wanda Realm Wuzhishan
Wuxi Wanda Vista Hotel
Lhasa Wanda Vista Hotel
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