Category: Projects

LVMH and Accor partner to grow Orient Express

Hotel group Accor, which is about to launch the first of a chain of Orient Express branded luxury hotels, has agreed a strategic partnership with luxury group LVMH to drive forward growth of the brand across hotels, trains and yachts.

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Hilton signs two hotels in Iceland

Hilton is expanding its room count in Iceland, and building out from the capital Reykjavik with its first regional property, in the northern coastal destination of Akureyri.

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Virgin hotels to launch in London

Virgin Hotels has found a home in London, taking on and rebranding an existing Shoreditch property to add its portfolio of hotels that is currently largely US oriented.

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Ruby announces second Dutch hotel

With its lean luxury philosophy, Ruby Hotels is winning guests, landlords and developers as it expands the brand across key European cities, and now into Asia Pacific too.

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Adagio expands with franchise deals

Adagio aparthotels, a joint venture project supported by Accor and Pierre & Vacances, is pushing for more international growth by increasing the number of franchise agreements in the portfolio.

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Travelodge expands in Spain

Plans by Travelodge to expand its UK budget hotel brand into Spain have taken a leap forward, as it opened five rebranded properties recently acquired from French group Louvre.

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Whitbread raises target for Irish market

With its Premier Inn hotel brand dominating its segment in the UK, and growing its presence fast in Germany, owner Whitbread has now laid out plans for significant growth in another market, Ireland

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Accor expands TRIBE brand in Europe

Accor is continuing the expansion of its TRIBE brand across Europe with the opening of a new hotel in Latvia, the first hotel from the brand to be opened in the Baltic States.

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A by Adina launches in Europe

Premium serviced apartment brand A by Adina has signed its first property in Europe, and will open in 2025 in the Austrian capital, Vienna as a first step to growing across the continent.

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SeaSpace reinvents the seaside hotel

New coastal accommodation brand SeaSpace will launch in autumn 2024, offering a hybrid that mixes light touch hotel services with studio and apartment living, complete with fully fitted guest kitchens.

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Staybridge Suites builds European presence

The international extended stay brand Staybridge Suites is an established part of the IHG Hotels & Resorts portfolio, and it is now expanding into Europe, with a number of launch openings in new country markets.

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Okura builds presence in Thailand

Already present on the international stage, Japan’s Hotel Okura is keen to further expand its portfolio of hotels outside Japan, and a new partnership in Thailand aims to take advantage of booming tourism.

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Paris draws the crowds

Investors continue to appreciate the value of hotels in Paris, where the French capital has delivered consistently strong operational performance, recovering fully after the pandemic.

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Hotel Lotte plans asset light expansion route

Following a boom year for profits in its hotel and resorts division, South Korea’s Hotel Lotte has committed to increase its rate of expansion for the business both in its home market, and in adjacent markets such as Vietnam.

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