Silvie Cohen and David Israel of hotelAVE suggest practical measures that hotel restaurants can adopt to boost their top lines and minimise the impact of spiralling costs.

New data-sharing initiatives will force hotels into rethinking their digital marketing strategies, says Robert Schimmel, vice president of product management at Cendyn.

Jean-Philippe Nuel, director and founder of Studio Jean-Philippe Nuel, argues that hotel designers must adapt their approach to reflect how Covid19 has changed hospitality.

Hotels that boost investment in marketing will prosper when the recovery gathers pace, says Ines Barreiros, ecommerce and digital marketing manager at Guestcentric’s Lab division.

Hotels must adapt to the fact that US consumers are increasingly embracing contactless technology, argues Liesl Smith, senior vice president of marketing at FreedomPay.

Pedro Colaco, CEO and president of GuestCentric, explains how hotels can improve their return on investment from marketing on Google and other online channels.

Integrating cutting-edge technology into the front-desk experience can deliver tangible benefits for hotels, according to Steve Davis, CEO at Operto Guest Technologies.

In light of the pandemic, Tom Bishop, director and head of project management for Concert, explores whether the hotel design and construction sectors will have to permanently change tack.

Almost overnight, the pandemic forced hoteliers to fundamentally rethink their business models, but PrivateDeal’s digital marketing manager Matthieu Mauguin believes there are lots of lessons we can learn from this difficult period.