Caribbean resort outlines US$8 million rebranding overhaul

Scrub Island Resort, Spa & Marina in the British Virgin Islands (BVI) is promising a major US$8 million capital improvement plan as it returns to independent status.

The hotel has ended its 11-year affiliation with Marriott International’s Autograph Collection and its renovation will unfold over the next 18 months.

Caribbean first

Just two years after opening as an independent resort in 2010, Scrub Island’s offerings, strength of personality and setting made it a perfect choice to become the first hotel in the Caribbean to join the rapidly growing Autograph brand.

The decision to return to its independent roots comes amid a flurry of island-wide enhancements.

Local upgrades

A multi-phase upgrade plan is already underway, which includes the recently-opened Marina Cay Bar & Grill located on an eight-acre private island just offshore from Scrub Island; upgraded Harbor Boutique; and completion of both The Leeward House and The Shoreline House villas.

A new multimillion-dollar round of capital improvements will include enhanced dining experiences, new furnishings in Marina Village accommodations and select villas, and the expansion of offerings on Marina Cay. The project is scheduled to be completed by spring of 2024.

Creative advantage

Joe Collier, president and founder of resort operator Mainsail Lodging & Development, said: “Since opening in 2010, Scrub Island has only grown in popularity as a prized sanctuary for travellers seeking an exceptional island getaway.

“We greatly value our relationship with Marriott, but the time is right for Scrub Island to return to its original status as an independent property, allowing us the creativity and flexibility to further cultivate authentic and elevated vacations in the BVI. Our upcoming enhancements, along with our expanded and elevated villa offerings are ideal for an independent private island resort marketed to a targeted audience seeking luxury homes and suites with bespoke amenities.”

Resort profile

The resort offers several overnight options for guests, with 52 guest accommodations, including suites with gourmet kitchens, spacious living areas and private/oversized balconies, as well as a collection of 13, two-, three-, four- and six-bedroom villas.

Two private beaches, a waterfront infinity pool, an intimate spa, world-class dining, and on-site access to dive charters complete the overall experience on Scrub Island.