Canadian chain recruits development lead for the USA

Coast Hotels, a subsidiary of APA Hotel Canada, has appointed Dale Prout as director, development, located in California, USA.

In his new role, Prout will focus on growing Coast Hotels’ portfolio of franchised and managed hotels in North America specifically targeting key locations throughout the west coast of the USA to support the company’s exponential growth and expansion strategy.

Expanding US footprint

With this significant appointment, Coast Hotels underscores the company’s dedication to expanding its footprint in the United States.

Prout brings with him a wealth of experience and expertise in franchise sales and business development, working for several international hotel companies. Most recently, he served as director of franchise development for Radisson Hotel Group. 

Franchise development experience

Mark Hope, senior vice president, development, at Coast Hotels, said: “On behalf of everyone at Coast Hotels, we are delighted that Dale has taken on this new strategic role.

“I know that his significant hotel franchise development experience and very strong knowledge of the US accommodation sector along with a very extensive network of industry contacts will prove essential in reaching our growth goals.”

Forward-looking vision

Prout himself added: “I’m thrilled to join the Coast Hotels development team. The prospect of contributing to Coast Hotels expansion strategy in the US is truly exciting.

“With their forward-looking vision of brand development and expansion and their focus on franchisee and owner satisfaction, I look forward to collaborating with the talented team and driving impactful development initiatives.”