The deal means that the Vancouver-headquartered brand can enact a USA expansion plan to increase its footprint, particularly throughout the West Coast.

American growth

Operating as Coast Hotels USA, a newly established subsidiary of Coast Hotels, the company aims to achieve significant growth through a combination of new franchise and hotel management contracts, mergers and acquisitions and the purchase of hotel real estate in key locations by 2027.

The USA expansion plan represents the latest phase of Coast Hotels’ growth strategy. In 2022, the company added five hotels to its portfolio including the acquisition and conversion of the Regency Suites  Hotel to the Coast Calgary Downtown Hotel & Suites by APA.

New era

Coast Hotels’ president, Jin Sasaki, commented: “The announcement and our plans for the USA expansion represent one of the most important milestones in our 50-year history as a hospitality company.

“The opportunity to focus on USA’s most dynamic destinations and introduce our unique, localised approach and our unmatched dedication to our guests will present outstanding opportunities for expansion. We look forward to working with our parent company, APA Hotels, and all of our partners as we embark on a new era as a company.”