Povinelli’s expanded role includes overseeing Brand Management for Marriott with the aim of increasing customer preference for its premium, select service and longer stay brands.
In his new role as Senior Vice President, Global Head of Marketing and Brand for Marriott International, Brian Povinelli will lead the company’s overall marketing strategy, along with the guest experience of the group’s 22 premium, select and longer stay brands.
Povinelli has been with Marriott since its acquisition of Starwood Hotels in September 2016 when he was named Senior Vice President, Global Brand Leader for the Distinctive Premium Brand Group. He has most recently held the position of Senior Vice President, Global Brand, Portfolio and Loyalty Marketing for Marriott.
“We’re excited to bring Brian’s strategic prowess, creativity and proven track record of designing transformative and world-class marketing and guest experience programmes to this new role,” said Peggy Roe, Executive Vice President and Chief Customer Officer.
“He has successfully led our portfolio marketing strategy the past few years and adding guest experience to his role will ensure every consumer touchpoint is thoughtfully and effectively imagined and executed.”
Defining travel experiences
Povinelli will now oversee teams across Content Marketing, Loyalty Marketing, Portfolio Marketing, Purpose Driven Marketing, US and Canada Demand Generation Marketing, Marketing Partnerships, Premium & Select Service Brand Marketing and Brand Management and Riott Haus, which is Marriott’s internal creative agency.
“Having led both marketing and guest experience over the past sixteen years in the hotel industry, I welcome the opportunity to lead an integrated team to orchestrate an end-to-end guest experience,” he said.
“This is a tremendous opportunity to position Marriott as a complete travel marketplace that will inspire and deliver transformative travel experiences for consumers whether they want to book a hotel or vacation rental, go cruising with us or indulge in once in a lifetime Marriott Bonvoy Moments and more.”
Before joining Marriott, Povinelli spent 10 years with Starwood Hotels and before that, he held advertising and marketing leadership positions at Reebok. For this role, he will continue to be based at the Marriott International headquarters in Bethesda, MD.