Brand Profile: Embassy by Hilton

by | Mar 17, 2017 | Chains

Hilton’s 4-star Embassy Suites Hotels are just one of the brand’s in Hilton’s portfolio of 12 hotels, and are set to expand on their large repertoire of over 200 hotels over the coming years. 20 projects by the brand are going to open over 2017, 2018, 2019 and beyond, with the lion’s share of those projects to open this year. 2017 will see 12 new hotels added to the brand, and Embassy are setting their sites globally as they expand across North America, the Middle East and Asia Pacific.

Embassy Suites Hotels offer business and leisure travelers an upscale, professionally serviced experience, making them ideally suited to the North American market, which will get 18 new hotels by the brand over the next 3 years, bringing with them a total key count of 3,404. Discerning American customers rely on brands like Embassy Suites to give them the comfort and efficiency they desire, and this demanding market has proved successful for the brand in the past. 250 rooms in one hotel will be provided in the Middle East, while the Asia Pacific market will also receive one new hotel with 300 rooms, perhaps paving the way for more expansion in this growing market in the future.

More than half of the group’s projected openings are currently under construction, which bodes well for the brand to hit their target. A quarter more of the proposed 20 openings are in the planning stages, while hotels in the planning and vision phases are setting the stage for more projected growth by the company towards the latter half of the decade.

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