Brand overview: Sheraton planning 20,000-room expansion

by | 07 Jan 2021 | Portfolio

Sheraton Kathamandu Hotel (Credit: Smallwood)

A peek into the TOPHOTELPROJECTS construction database shows that Sheraton is looking to add 20,752 keys to its global portfolio, with a strong focus on the APAC region.

Our research has revealed that Sheraton is hoping to grow its global portfolio by 66 hotels and 20,752 rooms in the coming years. We find out what the future holds for Marriott International’s premium brand.

Sheraton’s openings by year

In 2021, the brand will grow its footprint by 30 hotels and 10,122 rooms, according to our figures.

For 2022, a further 13 hotels with 4,001 keys are in the pipeline. Only eight openings are planned for 2023, however, while another 15 have been mooted for 2024 and beyond.

Key growth regions for Sheraton

APAC will see by far the most growth on a regional basis – it has 44 hotels and 12,437 rooms on the go. By way of comparison, Europe comes in a very distant second place, with just eight properties and 2,899 keys, followed by North America with seven ongoing projects and 3,849 rooms.

The Middle East and Africa, moreover, will each get three new properties with 824 and 625 keys respectively, while one Sheraton scheme is due to go live in Latin America.

Unsurprisingly, China takes the lead in terms of national growth markets; 33 hotels with 9,531 keys are planning to open in the People’s Republic over the coming years. The US takes second place with six upcoming launches and 3,346 rooms, whereas France comes in third with three projects and 977 keys.

Xian – home to three new Sheraton projects

Xian claims the title of most active city for Sheraton, courtesy of the fact that the prolific brand currently has three separate schemes progressing here.

The 310-room Sheraton Xian Gaoxin will be in the city’s so-called High-Tech-Zone, an area home to many tech companies. A project developed in partnership with 38Fule, this hotel will be geared towards business travellers, and its facilities will include a vast conference centre, as well as restaurants and a gym. The opening date is set for late 2021.

Together with China Oceanwide Holdings Group, meanwhile, Marriott International is also working on launching Oceanwide Sheraton Hotel, Xian. Currently in the vision phase, this hotel should offer 250 rooms near the Mausoleum of Emperor Qinshihuang and other important archaeological sites upon completion. An opening date has not yet been confirmed.

Finally, Sheraton Xian Chanbar is due to launch in late 2023. Xian International Horticultural Exposition Investment has partnered with Sheraton on this project, which will offer guests convenient access to the city’s top convention areas and expo grounds.

Noteworthy Sheraton projects worldwide

Set to open by mid-2021, the 218-key Sheraton Kathmandu Hotel will be in the heart of the Nepalese capital, surrounded by the Himalayas. The former royal palace that now houses the Narayanhiti Palace Museum is just around the corner, as are embassies, corporate offices and the popular Thamel area with its countless shops and restaurants. The proposed hotel will offer several dining venues, a 900 sq banquet hall, meeting rooms, a spa and a gym.

Over in Thailand, Sheraton Phuket Grand Bay Resort and Residences is due to make its debut in late 2021. Developed in partnership with Apex Development Public Co, the hotel will offer 183 rooms, as well as 104 one- and two-bedrooms suites and private pool villas. Guests and residents can look forward to taking in the stunning views across Po Bay and the Phi Phi Islands, while also availing themselves of a variety of onsite dining and leisure options.

Last but not least, we ought to highlight that Marriott has signed a contract with Taiba Holding Company in Saudi Arabia to develop an exciting 268-key hotel in Madinah, which is hoping to launch in Q1 2023. Sheraton Taiba, situated close to Al-Masjid Al-Nabawi, will mark the brand’s return to the city. The decision to include collaborative venues, tech-focused design and Sheraton’s refreshed F&B philosophy promise to make this an attractive hotel for both business and leisure travellers.

Many TOPHOTELNEWS articles draw on exclusive information from the TOPHOTELPROJECTS construction database. This subscription-based product includes details of thousands of hotel projects around the world, along with the key decision-makers behind them. Please note, our data may differ from records held by other organisations. Generally, the database focuses on four- and five-star schemes of significant scale; tracks projects in either the vision, pre-planning, planning, under-construction, pre-opening or newly opened phase; and covers newbuilds, extensions, refurbishments and conversions.

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Sheraton Hotels & Resorts, part of Marriott International, makes it easy for guests to explore, relax and enjoy the possibilities of travel at nearly 450 hotels in over 70 countries and territories around the world.