Brand Overview: Novotel to open 60 new properties [Infographic]

Novotel Überseequartier-Hamburg Süd

Insight from the TOPHOTELPROJECTS construction database indicates 60 new projects under the Novotel brand.

The hospitality brand is working towards adding 14,231 new rooms to its collection over the coming years.

Global growth

Novotel is set to heighten its global presence over the next few years with 18 openings encompassing 5,140 rooms in Asia, 18 hotels with 3,139 rooms in Europe and 12 hotels with 1,890 rooms in Africa, as well as eight hotels with 3,571 rooms in the Middle East, three hotels with 385 rooms in Latin America and one hotel with 106 rooms in North America.

Of these openings, 14 hotels are slated for 2022 debut, 18 hotels are expected to open in 2023, seven hotels are on track to opening in 2024 and 21 hotels are currently planned for debut in 2025 and beyond.

Saudi Arabia is the country with the most Novotel openings, as it looks forward to welcoming five properties with 2,843 rooms between them, followed by China, which has three upcoming openings comprising 1,170 rooms.

The leading cities for Novotel openings are Makkah, Milan and Riyadh, which each have two new Novotel hotels on the horizon.

New urban developments

Notable openings within this pipeline include the early 2024 opening Novotel at The Sage Gateshead in Newcastle and the third quarter of 2023 opening Novotel Überseequartier-Hamburg Süd.

Novotel at the Sage Gateshead is a part of a 14-storey dual-branded property, also home to Ibis at The Sage Gateshead, and also part of a transformation of a riverside area benefitting from a new arena.

The 187-key Novotel hotel and its sister property will come with facilities including a restaurant, bar and conference and event space.

Novotel Überseequartier-Hamburg Süd will then be a part of a mixed-use district on the river Elbe, with hotels from Pullman and ibis Styles as well as the Novotel Accor brand. These hotels will be spread across three building complexes.

These properties will be designed to blend seamlessly into the urban environment they’re in and to complement the area’s gastronomy, retail, entertainment and culture. The Novotel hotel will accommodate guests in 170 guest rooms.

Many TOPHOTELNEWS articles draw on exclusive information from the TOPHOTELPROJECTS construction database. This subscription-based product includes details of thousands of hotel projects around the world, along with the key decision-makers behind them. Please note, our data may differ from records held by other organisations. Generally, the database focuses on four- and five-star schemes of significant scale; tracks projects in either the vision, pre-planning, planning, under-construction, pre-opening or newly opened phase; and covers newbuilds, extensions, refurbishments and conversions.

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