Brand overview: Hyatt Place’s expansion focusing on China [Infographic]

by | 10 Feb 2022 | Portfolio

Hyatt Place Brisbane South City Square

Hyatt Hotels Corporation’s upscale brand is growing more rapidly in the People’s Republic than in any other country, our dedicated TOPHOTELPROJECTS research team can reveal.

The TOPHOTELPROJECTS construction database shows that Hyatt Place has 87 projects with 15,013 rooms in the pipeline globally, although much of its activity involves the world’s most populous nation, rather than its traditional US heartlands.

China’s appeal proves irresistible

We’ve discovered that Hyatt Hotels Corporation’s prolific upscale flag has a staggering 31 schemes and 6,487 keys on its books throughout China. This is significantly larger than the size of its development slate in the US, which is after all the Chicago-headquartered hospitality company’s home market, where 23 properties with 2,982 rooms are being planned. Canada rounds out the top three, meanwhile, courtesy of its tally of eight hotels and 1,239 keys.

It’s a similar story on a region-by-region basis, as APAC leads the way overall. There are 42 projects and 8,389 rooms in the works here – greater than the 34 schemes with 4,585 keys being lined up for North America. Europe (six hotels, 1,114 rooms), Latin America (three properties, 525 keys), and the Middle East and Africa (one development, 200 rooms for both) complete our breakdown.

Hyatt Place on the march

Hyatt Place is a brand that tends to move quickly after securing new sites and this is certainly reflected in the expected completion dates of these projects.

An impressive 25 schemes with 4,627 rooms are due to be ready this year, while an additional 33 developments and 5,664 keys will follow next year. This leaves just nine properties and 1,662 rooms that are aiming to go live in 2024, with the remainder (20 hotels, 3,060 keys) landing in 2025 and beyond.

Honing in on a couple of Hyatt Place projects

That’s the big picture then, but to get a more rounded appreciation of Hyatt Place’s development drive, perhaps it might also be helpful to take a closer look at two of the many schemes currently under construction around the world.

First up is Hyatt Place Brisbane South City Square, which is expected to open in Q2 2023. Part of the AU$700 million (US$500.8 million) South City Square mixed-use development, it’ll incorporate 170 rooms, a rooftop pool and bar, a café, a lobby lounge, a 24-hour grab-and-go food market and a fitness centre. The design team behind this ambitious newbuild includes DBI and Woods Bagot.

Another newbuild that’s well worth highlighting is Hyatt Place Georgetown Demerara, which has been earmarked for a plot in Georgetown, the capital of Guyana. Hyatt Place plans to expand its Latin American footprint by opening a contemporary 125-room hotel managed by Aimbridge Hospitality. It’s hoped that the property, which is to be located near the Providence Stadium, will launch in Q4 2024.

Many TOPHOTELNEWS articles draw on exclusive information from the TOPHOTELPROJECTS construction database. This subscription-based product includes details of thousands of hotel projects around the world, along with the key decision-makers behind them. Please note, our data may differ from records held by other organisations. Generally, the database focuses on four- and five-star schemes of significant scale; tracks projects in either the vision, pre-planning, planning, under-construction, pre-opening or newly opened phase; and covers newbuilds, extensions, refurbishments and conversions.

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