Brand overview: Hilton to grow by 43,000+ rooms in coming years
To celebrate its 100 years of doing business Hilton is growing as fast as ever. (Photo: Hilton Istanbul Bosphorus)
According to the TOPHOTELPROJECTS database, Hilton’s has 150 new hotels slated to open soon.
In the next few years, Hilton plans to open 150 new hotels with a total of 43,923 rooms, all of which will be in the 5-star segment. Especially given the hospitality industry’s current state this goal seems lofty, but it reminds us that there will be a time after the crisis.
For now, we find out where Hilton will launch its new properties and which ones to keep an eye on.
Steady growth in the 2020s
2020 was supposed to be a big year of growth for the Hilton portfolio. 48 new hotels with 14,487 rooms were planned to open around the world. Given the spread of the COVID-19 pandemic, many of these openings are currently on hold and may even be pushed back into 2021. How things play out will depend on how the situation develops, especially in the markets Hilton will be focusing on. For now, we can only wait and see.
By 2021, this crisis will have hopefully blown over and things will have gone back to (a new) normal. This means Hilton will likely be able to move forward with its 38 planned launches for the year, adding another 10,855 keys to its inventory.
2022 looks slightly quieter with 26 projects and 7,376 rooms on the books. 2023 currently has only 11 planned openings and another 27 are scheduled for 2024 and beyond, but if markets recover as expected, Hilton will probably be adding more projects to its pipeline in the coming years.
Hilton’s growth regions
With 82 projects and 22,577 rooms, the lion’s share of Hilton’s new hotels will open in the Asia Pacific region. Africa comes in a distant second place with 19 launches and 4,907 rooms, followed by North America with 18 hotels and 6,309 rooms.
The Middle East is next in line with 17 hotels and 6,287 rooms. Europe will see 11 Hiltons open, adding 2,962 keys to the region. South America will get three new properties with 881 rooms.
Hilton’s fastest-growing national markets
With APAC taking such a decisive lead, it’s unsurprising that China is the company’s focal point with 51 hotels and 14,457 rooms. The United States follows way behind with 14 openings and 4,447 rooms. Saudi Arabia rounds out the top three countries with 7 openings bringing 2,766 keys.
Japan, Australia and Egypt will see 7, 6 and 5 new hotels respectively while the United Arab Emirates, Italy, Nigeria and Vietnam each have 3 Hiltons in their pipelines.
Cairo and Hangzhou each have 3 hotels under development, making them the company’s most important urban growth markets. Makkah, Dubai and Shanghai will each get 2 new hotels.
Noteworthy Hilton projects coming up
The 3,500-room Resorts World Las Vegas is the largest property currently in Hilton’s pipeline. Slated to open in Q2, 2021, this development will include three of Hilton’s premium brands, namely Hilton Hotels & Resorts, LXR and Conrad. Together, Resorts World and Hilton are bringing back the essence of The Las Vegas Hilton, once the largest hotel in the world and synonymous with gaming, conventions and entertainment in Las Vegas, with this multi-brand development.
The 641-room Hilton Abu Dhabi Yas Island Resort is due to open in Q4, 2022 and will be in the Yas Bay, a 3-kilometre stretch that is anticipated to become one of the region’s most iconic and vibrant waterfront destinations. The resort’s facilities will include a multi-purpose conference centre, seven dining outlets and an innovative urban beach concept with an infinity pool suspended above the Arabian Gulf. The resort is also near the 18,000-capacity Yas Arena, a multi-purpose indoor arena designed to host events including sporting competitions, major cultural performances, concerts and MICE activities.
Set to open in Q1, 2022, the 401-room Hilton Santiago Las Condes will form part of the Parque Arauco Kennedy Shopping Mall. The project will include a convention centre, new retail outlets, 700 parking spaces and the Hilton-managed hotel. The hotel will serve as an ideal base for both business and leisure travellers visiting Santiago de Chile for events or a sophisticated city escape. It will offer guests two restaurants and three bars, a spa with a heated indoor swimming pool, a rooftop terrace with a pool on the 30th floor and a sky bar overlooking the city.
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