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Brand overview: DoubleTree by Hilton to add 22,000 rooms

by | 26 May 2020 | Chains

DoubleTree by Hilton has ambitious post-crisis growth plans. (Photo: Hilton)

DoubleTree by Hilton plans to soon open 97 new hotels, TOPHOTELPROJECTS can reveal, with a big focus on the Asia-Pacific market.

Despite the Covid19 crisis continuing to rage in many parts of the world, DoubleTree by Hilton maintains an ambitious portfolio of upcoming projects.

Hilton’s four-star brand is planning to launch 97 hotels, encompassing a total of 21,910 rooms, in the coming years, according to our exclusive analysis of information in the TOPHOTELPROJECTS database. We find out more about the brand’s expansion plans.

An ambitious hotel development pipeline

The data shows that DoubleTree by Hilton is currently planning to open 33 hotels (6,928 rooms) in 2020. Due to the crisis, some of these schemes may yet be pushed back to 2021, but for now, at least, the pipeline looks pretty full.

A further 28 hotels (6,511 rooms) are slated to launch in 2021 – and that’s without including any potential spillover from 2020. Looking further into the future, 13 new hotels (2,706 rooms) are on the cards for 2022, followed by three more hotels (541 rooms) in 2023, and another 20 properties (5,224 rooms) in 2024 and beyond.

DoubleTree putting down roots worldwide

The research shows that DoubleTree is particularly focusing on growing its footprint in the Asia-Pacific region, with 53 openings and 13,087 rooms. The Middle East is next on its priority list with 18 hotels (4,172 rooms), followed by Europe with 15 new properties (2,673 rooms).

Elsewhere, North America will see eight hotels open, while Africa will get two new properties and there will be one debutant in South America.

Perhaps unsurprisingly, China emerges as the strongest national growth market – 32 hotels with 8,710 rooms are in the pipeline here. The United States, by comparison, comes in a distant second with just seven launches and 1,399 rooms planned.

The United Arab Emirates, the United Kingdom and Saudi Arabia will each get six hotels, meanwhile, with Dubai in particular set to welcome some of the largest new properties overall.

Noteworthy DoubleTree hotel projects

DoubleTree’s largest current project, the 500-room DoubleTree by Hilton Benxi, will be part of the Hills Hot Spring Town in north-eastern China. Here, a hot spring entertainment centre, a five-star hotel and conference centre, a shopping mall and residential units are planned to help create a well-rounded mixed-use offering.

Another eye-catching scheme is the 432-room DoubleTree by Hilton Seongnam adjacent to the high-tech industrial complex Pangyo Techno Valley, which is home to more than 1,300 companies. This South Korean hotel, scheduled to launch in late 2021, is optimally situated to serve as the central hub for business functions – hosting both corporate travellers and local guests alike.

Also worth highlighting is DoubleTree by Hilton Shangrao, set to become the Chinese city’s first hotel under the Hilton brand. The 340-room mixed-use project will open in late 2020 as part of the Wanli Square development, which will also include a shopping mall, a fitness centre and other entertainment options.

By the end of 2021, meanwhile, the 150-room DoubleTree by Hilton Fremantle will open at Point Street, Fremantle, overlooking Princess May Park and the ‘Cappuccino Strip’ of South Terrace. This Australian hotel will feature a restaurant, bar, business centre, gym, pool and event spaces.

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