Home » Brand overview: APAC accounts for half of new Hilton schemes [Infographic]

Brand overview: APAC accounts for half of new Hilton schemes [Infographic]

by Richard Frost
January 13, 2022

The TOPHOTELPROJECTS construction database shows that the Hilton Hotels & Resorts brand is expanding rapidly worldwide, with the APAC region proving particularly attractive.

Hilton Ain Al Sokhna, Egypt

The TOPHOTELPROJECTS construction database shows that the Hilton Hotels & Resorts brand is expanding rapidly worldwide, with the APAC region proving particularly attractive.

Hilton Hotels & Resorts currently has no fewer than 140 hotel schemes with 40,131 rooms on the books, according to our researchers.

Hilton eyes opportunities in China

We can reveal that Hilton Worldwide’s flagship brand is focusing its expansion efforts on the APAC market to an extraordinary extent. At present, it has a staggering 72 projects in the works across the region, accounting for 19,908 rooms – around half of its entire development slate.

By way of comparison, traditional stronghold North America has just 19 hotels and 5,749 keys in the pipeline, while there are 16 schemes apiece in Africa and Europe (with 4,378 and 4,339 rooms respectively). The Middle East (13 projects, 4,765 keys) is next, with Latin America (four hotels, 992 keys) bringing up the rear.

APAC also hosts the country with the most hotel projects overall, China. The People’s Republic has 47 schemes with 12,293 rooms in the offing, well ahead of nearest rivals the US (14 hotels, 4,022 keys) and Saudi Arabia (six projects, 2,483 rooms).

A busy 24 months for the brand

Interestingly, our data suggests that nearly 100 projects will complete in the next two years. A total of 62 schemes with 19,992 rooms are scheduled to go live in 2022, with a further 33 hotels and 8,178 keys due to follow in 2023.

The market is likely to be much quieter the following year, however, as just six projects and 1,082 rooms are expected to be ready in 2024. And 39 schemes with 10,879 keys have been mooted for 2025 and beyond.

Taking a closer look at Hilton’s African exploits

One of the developments that we’re keeping a close eye on is Hilton Ain Al Sokhna in Egypt, around a 90-minute drive from Cairo International Airport. Currently being built ahead of launching in Q1 2024, this upscale property will feature 200 stylish rooms, a specialty restaurant, an all-day dining establishment, a lobby lounge, three bars, an outdoor pool, a spa, a fitness centre, and extensive conference and banqueting spaces. RMC is working on the architecture and interiors of the project, while HDH Designers is looking after the design of the kitchen and laundry facilities.

Over in Nigeria, Hilton Lagos Airport is also under construction, with a view to opening in Q1 2023. It’ll boast 350 rooms – including 72 suites – plus a specialty restaurant, an international restaurant, a rooftop cocktail bar, a nightclub, an elevated pool deck, a horizon pool overhanging the side of the property, a spa, a fitness centre and 2,600 sq m of event space. The impressive design team working on the scheme includes WATG and Wimberly Interiors – London and BDP.

Many TOPHOTELNEWS articles draw on exclusive information from the TOPHOTELPROJECTS construction database. This subscription-based product includes details of thousands of hotel projects around the world, along with the key decision-makers behind them. Please note, our data may differ from records held by other organisations. Generally, the database focuses on four- and five-star schemes of significant scale; tracks projects in either the vision, pre-planning, planning, under-construction, pre-opening or newly opened phase; and covers newbuilds, extensions, refurbishments and conversions.

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