Brand focus: Radisson RED to make grand debut in Perth in 2022 [Infographic]

In the Asia Pacific region, eight Radisson RED hotels are currently under development.

The upscale hotel will offer 129 rooms, featuring bold designs and unconventional yet functional touches. (Photo: Radisson)

In the Asia Pacific region, eight Radisson RED hotels are currently under development.

Radisson Hotel Group is set to introduce its contemporary and creative Radisson RED brand to Australia for the first time, following the signing of Radisson RED West Perth. Scheduled to open in 2022, the hotel will allow guests to keep their fingers on the pulse with a great location, interactive spaces, seamless connectivity and a focus on local art and culture.

This upscale hotel will offer 129 rooms, featuring bold designs and unconventional yet functional touches. Guests will be able to relax at the hotel’s buzzing restaurant, cool off in the swimming pool and chill out at the rooftop bar.

For business travellers, three high-tech function rooms will offer over 160 square meters of space for meetings, training sessions and more, all supported by audio-visual technology. With a thriving social scene, the hotel will provide plenty of opportunities for guests to interact with their fellow travellers, with inspiring hangouts and communal workspaces.

Radisson RED West Perth will rise on the corner of Wellington Street and Colin Street, directly opposite the Harold Boas Gardens. The hotel will be located just a short walk from the Perth Arena and Hay Street, with its lively cafés, restaurants and bars, and only three minutes’ drive from the Perth Convention & Exhibition Centre.

“Perth is the ideal destination for Radisson RED to make its Australian debut. With its upbeat street scene, café culture and international outlook, this enterprising city is attracting significant interest from investors and visitors alike. Radisson RED West Perth will attract a new generation of travellers who seek smart, stimulating and social stays,” commented Katerina Giannouka, President, Asia Pacific, Radisson Hotel Group.

The capital of Western Australia, Perth is undergoing a renaissance with multiple world-class infrastructure projects currently in the works across the city, including the Perth City Link and Elizabeth Quay. The state welcomed 11.1 million overnight visitors in the year-to-March 2019, up 9.4 percent year-on-year, and the government is now planning to invest AUD 425 million (approx. USD 292 million) over the next five years to further enhance the city’s appeal and expand airline capacity.

“We are honoured to work with Radisson Hotel Group to introduce the Radisson RED brand to Australia. This is a truly original concept that will be a perfect fit for Perth, which is fast becoming one of the country’s primary growth corridors. With its excellent location – surrounded by the city’s main attractions and in close proximity to vibrant cafés and restaurants, and the entertainment precincts of Leederville, Subiaco and Northbridge, we are confident that Radisson RED West Perth will be popular among the rising number of visitors to the city,” said Martyn Barnes, Managing Director, Barnes Capital.

Radisson Hotel Group currently operates hotels in Sydney and Melbourne and recently secured its first Radisson Collection hotel, which will deliver exceptional experiences in the Blue Mountains.

The Group continues to expand its footprint, introducing its industry-leading brands across Australia. In the Asia Pacific region, eight Radisson RED hotels are currently under development.

According to our TOPHOTELCONSTRUCTION online database, 177 hotel projects are cuurently in the pipeline for Australia:

 

Radisson RED is an upscale, select service hotel brand that presents a playful twist on the conventional. The brand injects new life into hospitality through informal services where anything goes, a social scene that’s waiting to be shared and bold design that kick-starts the fun.

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