Brand focus: AC Hotels by Marriott brand looks to expand in Malaysia [Construction Report]

by | Sep 24, 2019 | Projects

(From L) International Asia Pacific president and managing director Craig Smith, YTL Hotels executive director Datuk Mark Yeoh, and Marriott International chief operating officer Raj Menon.

YTL Hotels has inked a deal to convert three Vistana Hotels in Kuala Lumpur, Penang and Kuantan to AC Hotels by December 2019.

YTL Hotels is looking to expand the AC Hotels by Marriott brand in Malaysia.

This ambition comes after the company inked a deal to convert three of its own Vistana Hotels in Kuala Lumpur, Penang and Kuantan to AC Hotels before December 1, 2019.

The properties in question include the Vistana Kuala Lumpur Titiwangsa, Vistana Penang Bukit Jambul and Vistana Kuantan City Centre.

Once the transition is complete, they will be the first AC Hotels by Marriott in the Asia Pacific market.

Ambitious expansion plans for Malaysia

In addition, YTL Hotels executive director Datuk Mark Yeoh has said the group wants to either build new properties or convert established properties to AC Hotels within every state in the country.

The reason for this push lies in AC Hotels’ popularity among Millennials, especially those who have visited or come from Europe or the US. They, of course, make up a significant segment of the travel market are generally attractive and high-paying customers.

“We would want to grow this brand as much as we can,” Mr Yeoh said. “We believe the brand should be in every state in Malaysia, including Sabah and Sarawak, as it caters to different segments of the market. The prime hotels in Penang and Kuantan would be Marriott International’s debut in the two cities, targeting business and leisure travellers.”

A solid partnership with AC Hotels by Marriott

Part of what makes AC Hotels properties so hip, is the way they embrace European design and style across their international portfolio, which includes locations in Europe, North America, and Latin America.

Yeoh, meanwhile, also noted that there are plans to leverage his group’s construction business in ways which will lead to cost-effective and efficient expansion with its partner, Marriott International. A substantial amount was already invested to refurbish the aforementioned Vistana hotels.

“The most important thing is that there would be a capital gain injected into the YTL Hospitality REIT (real estate investment trust) which makes both the investors and owners happy,” he added.

Currently, YTL Hotels operates 12 Marriott International hotels across Asia and Europe under brands such as The Ritz-Carlton Hotels, JW Marriott Hotels & Resorts, and Autograph Collection in its portfolio of 36 hospitality assets.

Let’s take a look at a few more hotel projects by AC Hotels by Marriott: 

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AC Hotels by Marriott is an upper moderate tier lifestyle hotel brand, targeting the design conscious, younger traveler looking for a cosmopolitan hotel stay in a great city location. With stylish, urban hotels, the brand appeals to both the business and leisure traveler who seeks to experience the culture of the city.

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