The entrance of the Sixty Soho hotel in New York. (Photo: Sixty Hotels)

With an initial $35 million investment from Silverstone Companies, SIXTY Collective launches CIVILIAN Hotels and announces plans to expand core brand SIXTY Hotels throughout North America.

Hospitality company SIXTY Collective has announced that Silverstone Companies has acquired a stake in the company, including the exclusive rights to development in Asia.

With an initial $35 million investment, SIXTY Collective will expand its core brand, SIXTY Hotels, throughout North America into key primary and secondary markets, including Miami, Washington D.C., Dallas, San Francisco, Nashville, Wilmington, and Charleston, among others.

“Silverstone is thrilled to partner with SIXTY Collective. It is an honour for us to help lead the brand’s expansion along with the company’s visionary and arbiter of the ultrahip hotel, Jason Pomeranc, for an art-driven, boutique experience that will better serve the needs of consumers. Leveraging the SIXTY brand’s marketing, design, operational and technological expertise, the global expansion will position SIXTY Hotels at the forefront of the boutique-hotel industry,” said Sam Bakhshandehpour, CEO and Managing Partner of The Silverstone Companies.

In addition to the management growth of the primary brands, SIXTY Collective also announced the launch of a spinoff brand, CIVILIAN Hotels, a bold, new hospitality venture that will marry form and function, and employ cutting-edge technology, flexible floor plans, exquisite design, and boutique practices for the experience-desired consumer. Debuting in 2020, this modern boutique concept will not only be geared towards the next-generation traveller but will also be made accessible and affordable for every human.

“This is an exciting time for SIXTY Collective. We are on a mission to break new ground with aggressive expansion plans scheduled for 2020. Our companies share a future focus approach to developing properties that blend authenticity and diversity with bespoke, culturally-driven experiences, transformative travel, and dedication to reducing our carbon footprint,” said Jason Pomeranc, Founder and CEO of SIXTY Collective.

“Building on what we do best, SIXTY is on the course of rapid development and expansion. With the launch of Civilian, this investment will also provide SIXTY with the opportunity to create a democratic response to an a-la-carte revolution that has placed a new generation of value-oriented, experience-hungry consumers in the driver’s seat. Together we will usher in a new era of hospitality that prioritizes the guest experience over everything,” Pomeranc added.

“We are excited to bring the collection of creative brands that Jason Pomeranc has created over the years to our partners across Asia,” said John Wang, Chairman and Managing Partner of The Silverstone Companies.

With combined experience in food & beverage, Cultivate Hospitality Group, Silverstone’s full-service food & beverage platform will collaborate with SIXTY to broaden existing offerings and develop new dining concepts to add to the current portfolio.