Banyan Tree bolsters development drive in Europe and America

Guadalupe, Mexico. Image © Manuel Moreno / Unsplash
Global hospitality company Banyan Tree Group has made two key appointments to spearhead its strategic growth initiatives, investments and business development in Europe and the Americas.

The group hired Javier de Villanueva Baygual as business development director for Europe and Tom Riley as senior executive director, acquisitions and development for the Americas.

Significant milestone

The pair will be supporting the company’s expansion goals in their respective regions. Their addition marks a significant milestone in the company’s journey to establish its presence and deliver exceptional hospitality experiences in these key markets.

Gabriel Gn, senior assistant vice president and group head of business development at Banyan Tree Group stated: “We are thrilled to welcome Tom Riley and Javier de Villanueva Baygual to Banyan Tree Group. Their proven leadership and remarkable achievements make us confident in their ability to reach new heights and capitalise on the immense opportunities in these dynamic markets.”

European asset

de Villanueva Baygual has over 12 years of exceptional performance in Europe’s hotel industry, honing his strategic and managerial expertise. Possessing an executive MBA from IESE Business School, his consultancy background and extensive network with European hotel investors have led to advising significant transactions in Spain and Portugal, and his recent accomplishments include securing 10 properties for IHG Hotels & Resorts.

Banyan Tree believes he has a comprehensive understanding of the industry and proficiency in finance and consulting positions will make him a valuable asset for the group’s growth plans in the European market.

American experience

Riley also brings a wealth of experience to his new position in the Americas, boasting an impressive track record in the hospitality industry. Throughout his career, he has held leadership roles at renowned companies such as Marriott International, Hilton Worldwide, Remington Hotels, and Kimpton Hotels and Restaurants.

Notably, Riley played a pivotal role in expanding Kimpton’s portfolio throughout the eastern US, Caribbean, and Latin America during his 17-year tenure. He holds an MBA from Palm Beach Atlantic University and actively participates in industry associations and organisations.

Pipeline projects

Banyan Tree Group detailed it is determined to extend its expansion efforts into the USA and North America, the Caribbean, and Latin America. In pursuit of this goal, the company is strategically leveraging its existing portfolio of properties in Mexico (Mayakoba, Acapulco, Puebla, and Merida), as well as Cuba (Cayo Santa Maria).

Furthermore, the group has major projects in the pipeline, including the Mexican pair of the 30-key Banyan Tree Veya Valle de Guadalupe, due in Q2 2024, and the 40-room Banyan Tree Veya Bacalar, scheduled for 2025, as well as the recent signing of the first Angsana in Spain, Angsana Real de la Quinta Benahavis Hotel, bringing 90 keys to the Andalusian coast in 2026.