Avvio works with Ice House Hotel to develop website to reflect striking location
Avvio’s digital marketing experts have also been working closely with the team at Ice House Hotel to optimise all elements of their new website, creating great content and ensuring relevant information is communicated to guests.
Based on the Wild Atlantic Way and overlooking the River Moy, the Ice House Hotel is independently owned and steeped in history. Having been lovingly restored from its historic status as a 19th Century ice store it opened as a luxury hotel ten years ago. An architectural fusion of the traditional and ultra-modern, its setting nestled into the banks of the River Moy has established its reputation as one of Ireland’s unique hotels.
The hotel comprises 32 luxurious bedrooms and suites and provides guests with a perfect getaway from the stresses of modern life. The property is a member of Ireland’s Blue Book, the leading collection of Irish hotels and country houses.
Niall Kerins, general manager, said: “Ice House Hotel and Spa is a one-of-a-kind luxury hotel on Ireland’s Wild Atlantic Way in North Mayo.
“We want our uniqueness and stand out location to really come across online, which is why we chose Avvio to help maximise our direct bookings and create an amazing website that really connects with our core target market segments.
“Avvio has worked closely with us to understand our goals and objectives, and continually helps us be more efficient by growing our online direct business.”
Carmel Connolly, managing director at The Marketing Department; the PR agency for the Ice House, said: “Since we brought Avvio on-board, we’ve really noticed consistent growth in traffic direct to our website, resulting in increased bookings directly through the hotel’s website.”
“We find Avvio’s products accessible and user-friendly, with the reporting functionality very comprehensive. Overall, I think it’s the best product of its kind currently available on the market.”
Una Murphy, e-commerce manager at Avvio, said: “We’re really proud to be partnering with Ice House Hotel – a hotel that combines history with contemporary design.”
“Our team has created a fully optimised website which reflects the union of modern and heritage design used throughout the hotel. We are continuing to work closely with the team at Ice House Hotel and look forward to helping them continue to expand their business in the future.”
More about Avvio
Avvio is the premium AI booking platform for hotels and accommodation providers. Founded in 2002, Avvio is committed to innovation and has grown year-on-year by developing cutting-edge technologies. The global business enables accommodation providers to drive outstanding growth in direct bookings through creating incredible personal customer experiences, while reducing their dependence on online travel agency channels. Learn more about Avvio at www.avvio.com
― Related articles ―
― Best Stories for you ―