Anne-Sophie is passionate about sensory branding, hospitality & music. After graduating from the Ecole Hôtelière de Lausanne and after acquiring a master’s degree in Music Business Management, she decided to specialize in the development of strategic customer experiences for her clients. She is currently in charge of the Customer Experience & Luxury pole at Sixième Son. She believes that an audio identity should be a key part of any company’s sensory branding but most particularly within the hospitality sector. Her goal is to raise awareness around the importance of audio branding within the hospitality & luxury industries and create a keen interest in this discipline throughout the world.