Asia leads the way for Marriott’s Courtyard developments

Marriott International’s Courtyard by Marriott brand is looking east to add to its global portfolio.

The four star select service strand is focusing on Asia for new hotel developments, closely followed by its North American home market, according to the latest data from THP.

Global spread

Marriott International’s own year end 2022 figures show that at the end of that 12 months, the classic line had 1,280 sites comprising 191,177 keys in over 60 countries and territories.

Since first opening its doors more than 35 years ago, Courtyard by Marriott has concentrated on catering to business travellers.

Typical features

The brand continues to evolve to meet guests’ needs, providing opportunities for guests to pursue both their personal and professional passions on the road.

Combining innovative technology with style and comfort, the brand’s modern and open lobby provides guests with flexibility to work or relax. As an extension to Courtyard’s public spaces, the Bistro is the hotel’s casual dining destination and serves as a place to socialise, connect and collaborate. The new Bistro features a classic American menu with a contemporary twist.

In the pipeline

The THP database contains records of 73 global Courtyard by Marriott ongoing projects, encompassing 14,183 keys.

According to this analysis, that means there will be at least US$2.6 billion in investment in the brand’s global expansion over the coming years.

Asia ahead

Out of the developments in our database, we see that 34 are in Asia, with a further 22 in North America. Europe numbers at least 10, while Oceania has five and South America just two.

Topping the individual country count, USA will host at least 18 projects, nearly a quarter of our calculated pipeline. China is close behind on 16, while Australia, India and Saudi Arabia share third spot with five each.

New normal

Almost all projects are newbuilds, with 66 sites (90% of our records. Just four are refurbishments, two are conversions and one is an extension.

Opening rates will be solid over the next couple of years, with 21 due by the end of this year and 15 in 2024. 2025 and 2026 will welcome a further six each, while the remaining 25 have yet to be designated a delivery date.

Ones to watch

One site heading to central Asia is Courtyard by Marriott Yerevan in Armenia. The 173-room site is due for completion in Q2 this year. Amenities will comprise a ground floor coffee shop plus a fitness centre and spa including saunas, massage rooms, hair-dressing rooms and lounge areas.

Further east in China, Courtyard by Marriott Chongqing Jiangbeizui, alongside a W Hotel, will be a part of the No. 9 Financial City Project under construction by Jiangbeizui Investment Group, forming a 200-metre high-rise double-brand international hotel layout. The 200-key Courtyard site is due for completion in Q1 2026.