Ascend Hotel Collection adds 13 hotels in October
The Ascend Hotel Collection has been on an impressive growth trajectory with 13 new hotels joining the collection in October. As the world’s first and largest soft brand and part of the Choice Hotels International, Inc. (NYSE: CHH) portfolio of brands, the Ascend Hotel Collection is expected to have one of its best growth years. There are now more than 190 hotels worldwide, with an additional 10 properties anticipated to open before the end of 2017.
“The Ascend Hotel Collection has great appeal because it offers travelers unique and local experiences, while providing hoteliers with smart business solutions,” said Jannis Cannon, senior vice president of upscale brands for Choice Hotels. “Ascend is a proven leader in the soft brand concept which resonates with both consumers and owners alike because hotels keep their vibrant individuality as they gain access to Choice’s industry-leading technology and tools as well as the award-winning loyalty program Choice Privileges.”
Ascend Hotel Collection properties can be found in popular destinations around the U.S., as well as in France, United Kingdom, Norway, Sweden, Turkey, Australia, and Canada. New openings are expected every month for the remainder of 2017 in top travel markets, such as San Francisco, New Orleans and Brooklyn.
Choice’s strategic alliance with Bluegreen Vacations has helped drive the Ascend Hotel Collection portfolio’s remarkable expansion, particularly into key resort markets. This affiliation began in 2013 with 24 properties and, as a result of that success, has since expanded to 36 hotels and resorts across the United States.
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