“Data is like strawberries: it goes bad quickly!” TOPHOTELPROJECTS CEO Rolf Schmidt joked at HI Design Americas 2019 in Miami.

TOPHOTELPROJECTS founder Rolf W. Schmidt presented juicy stats about the future of Americas’ hotel development at HI Design 2019 in Miami.

TOPHOTELPROJECTS’ frontman Rolf W. Schmidt was letting attendees of HI Design Americas 2019 in on some secrets about the health of the area’s pipeline with his presentation of regional stats, facts and figures. We take a deep dive into what he uncovered.

Global hospitality pipeline

TOPHOTELPROJECTS CEO & Founder Rolf W. Schmidt was on hand at the Hotel Interior (HI) Design Americas event from Dec 9 – 11 at Omni Amelia Island Plantation in Miami to shed some light on the current and projected pipeline for the Americas region.

As Schmidt aptly put it on the day, “Prediction is very difficult, especially if it’s about the future!” But that doesn’t mean he didn’t try to illuminate the inner workings of the market’s development pipeline, and he did so by presenting facts and figures pulled from the many comprehensive databases of TOPHOTELPROJECTS.

A global overview gave a snapshot of the performance of various international markets, and revealed that the Asia Pacific market has the most movement, with 2,346 projects expected to add 566,570 rooms in the coming years.

Americas gear up for busy new decade

As we know from Schmidt’s HI Design presentation, “Data is like strawberries, it goes bad quickly!” So it’s a good thing TOPHOTELPROJECTS was there to give us that sweet sweet data before the second decade of the century draws to a close.

It is likely that things will change quickly, especially considering the current shifts that are occurring globally, but it doesn’t look like this international uncertainty is denting the prowess of the Americas hospitality industry, as the numbers reported at the conference showed the region to be busy, healthy and booming. The region has 2,051 projects in the pipeline adding a whopping 427,972 rooms to the current Americas portfolio.

Americas stats

Schmidt’s presentation focused on figures coming out of the luxury and first class hotel segments. While next year promises to be a big year for the region with 418 projects (95,888 rooms) opening their doors, the biggest wave of new hotels will be washing over the Americas from 2024 onwards, with 1,098 hotels (228,082 rooms), of 53% of the total number of pipeline projects, slated to welcome guests after this date.

Perhaps unsurprisingly, the US and Mexico are the biggest hitters when it comes to development, with the size and popularity of both countries keeping them in the top two spots. The US will be able to boast 1,460 new projects in the first few years of the decade, while Mexico will add 129 projects to its roster. The US’ additional key count will be an incredible 292,813 rooms, with 118 projects opening in 2020.

The top cities in the US for hotel development are New York (63), Los Angeles (41) and Atlanta (37), and the top brand being developed is the Home2Suites by Hilton, with 71 projects, showing just how much of an impact the extended stay sector is having on the future of hospitality.

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