Amadeus gets appointed as a business intelligence provider of Ascott

Implementation of Amadeus’ Demand360® solution will provide leading international lodging owner-operator, The Ascott Limited (Ascott), with access to forward-looking booking data to enable strategic growth

As travel continues to return across the world, hoteliers must consider how to stand out amid increased competition. A host of challenges face hoteliers, including the realization that in order to succeed, they must rely on business tools that enable them to make smarter revenue decisions. Today, hoteliers need access to comprehensive, forward-looking market insights to better understand and adapt to rapidly changing conditions.

With this in mind, Amadeus’ Demand360® will be implemented for use across Ascott’s properties, supporting them in making data-driven decisions in revenue management against their competitive set in the hospitality sector.

With a portfolio of serviced residences, hotels and co-living properties spanning over 220 cities across more than 40 countries in Asia Pacific, Central Asia, Europe, the Middle East, Africa and the USA, Ascott operates on a flex-hybrid accommodation model that caters for both short and extended stays. The access to forward-looking insights from Amadeus’ Demand360 solution will offer the opportunity to shift market share and grow Ascott’s business.

“The data we supply is essential to a hotel’s demand generation, especially with the increasingly competitive nature of the hospitality marketplace,” said Maria Taylor, Head of Commercial, Asia Pacific, Hospitality, Amadeus. “Amadeus’ Demand360 is being utilized by over 35,000 hotels globally, as it enables hoteliers to easily filter through data, build competitive sets and identify upcoming need periods. We are thrilled to have this opportunity to help Ascott empower their team to better understand their business using this powerful business intelligence solution.”