Alvaro Fraile named COO of Azul

by | 25 Oct 2021 | All, Portfolio

Azul Hospitality Group has appointed Alvaro Fraile to be its new chief operating officer from Marriott International, where he helped launch the AC Hotels brand in the US.

The San Diego-based hospitality company has made a key appointment.

Driving results for clients

Azul Hospitality Group has announced that Alvaro Fraile, its new chief operating officer, will report directly into president and CEO Rick Mansur. Fraile joins from Marriott International; he most recently served as vice president of operations at the Maryland-headquartered hotel giant and was instrumental in the launch of AC Hotels in the US market.

“We are excited to have Alvaro join Azul, as he is a highly regarded industry professional whose leadership and management style will further enhance our strategic objectives and help drive results for our partners and clients,” said Rick Mansur, president and CEO of Azul Hospitality Group.

Azul co-founder Doug Lieber, who has been chief operating officer since the company’s creation, will now transition into the role of chief talent officer to help the business attract the best hospitality talent around.

An experienced operator

Before working with Marriott in the US, Fraile held a number of senior operational positions with AC Hotels in Spain. He earned a degree in business administration at the University of Richmond in Virginia and subsequently secured a masters of business administration at Instituto de Empresa in Madrid.

“I am thrilled to join the Azul team and to be part of their unique culture,” he said. “I am looking forward to ensuring that our management platform continues to provide our clients industry-leading standards combined with exceptional financial results.”

Related Articles

US resort group elevates development executive ahead of expansion

US resort group elevates development executive ahead of expansion

Joe Billhimer, who has served as executive vice president Pennsylvania casinos for Cordish Gaming since 2020, has been elevated to the position of chief operating and development officer.  Leading expansion Prior to his new role, Billhimer was responsible for leading...

Portuguese hotel demand could be boosted by remote worker drive

Portuguese hotel demand could be boosted by remote worker drive

The Portuguese government introduced a digital nomad visa on 30 October 2022 and in just a few months it has already received over 200 applications. Attractive proposition According to the The Portuguese Ministry of Foreign Affairs, the remote workers who have been...

Morocco’s first eco-village resort to be overhauled

Morocco’s first eco-village resort to be overhauled

Once overhauled, the Earth Holding-developed site will be managed by UK-based operator, Kew Green Hotels. Refurbishment plan The refreshed complex will feature a collection of villas and apartments totalling 206 keys, waterfront dining, a spa, conference and events...

IHG establishes Holiday Inn in Lahore

IHG establishes Holiday Inn in Lahore

The hotel is due to open in 2026 and will bring an international brand to leisure and business travellers visiting Pakistan in the coming years. Breadth of facilities Situated in Lahore, part of the Punjab province, the 220-key hotel is located close to upscale...

LOTTE HOTEL WORLD re-opens TOH LIM the CANTON TABLE

LOTTE HOTEL WORLD re-opens TOH LIM the CANTON TABLE

Previous Next Scouted Chinese chefs present the essence of Cantonese cuisine Provides special service such as tea performance by tea sommelier LOTTE HOTEL WORLD newly opened its Chinese restaurant, TOH LIM the CANTON TABLE from January 1st, 2023. Opened in 1988, LOTTE...

Ace Hotel snapped up by ambitious hospitality group

Ace Hotel snapped up by ambitious hospitality group

The Ace Hotel brand will now become part of the Portland, USA-headquartered Sortis group, which aims to double its hotel footprint by 2025. Major deal The US$85 million all-cash transaction is expected to close at the end of Q1 2023, subject to customary closing...