Adagio celebrates 15th anniversary with busy openings schedule

Accor’s upper midscale aparthotel brand Adagio is marking its 15th anniversary this year by opening 11 new sites across five countries.

The line is continuing its international expansion, including moving into sub-Saharan Africa for the first time.

This development follows Adagio’s rebrand earlier this year which unveiled a contemporary look and feel to represent the company’s progression and ambitions for its continued growth in 2023 and beyond.

Turning point

Thomas Lamson, chief development and projects officer at Adagio stated: “Since inception in 2007 and over the past 15 years, Adagio has largely consolidated its position as the market leader in aparthotels in Europe. The year 2022 was a sign of the resilience of the business model of the aparthotel sector, with numerous new deals and openings as well as an enormous overall performance, which was well above that of 2019 and that of the traditional hotel market. 

“2022 marked another turning point for Adagio with the creation of a new brand identity, designed by internationally renowned agency Saguez & Partners, which encapsulates Adagio’s three key brand values: courage, sharing and taking responsibility.

“In addition to the eleven planned openings, Adagio 2023 will introduce two new concepts: a new and totally innovative Adagio Access three-star apartment and the new coliving access apartment.”

Immediate openings

First up on Adagio’s openings slate are four aparthotels across Belgium and France. The two French sites, the 78-key Adagio Access Lyon, Comfort Suites Rive Gauche Lyon Centre and the 39-key Adagio Access Montpellier Centre Comédie are already in operation.

By the end of this month, both Belgian properties will also join the portfolio. Adagio Original Antwerp City Centre has 100 studios and is integrated into a mixed-use complex with offices, stores, and apartments as part of its Urban Nest concept. Adagio Original Gent – Centrum Dampoort is located in an up-and-coming district of Ghent and will have 98 apartments and studios for two to four people. The new Adagio is inspired by the ‘living hub concept’, meaning Adagio will be a meeting place within the neighbourhood for guests and residents alike along with people looking for a place to co-work.

Next up

In Q2 Adagio Original Toulouse – La Grave will open in the lively Saint-Cyprien district of Toulouse, France. Adagio has taken on a pink tone in the interior design to reflect the city’s nickname, intended to make it discreet, stylish and informal, and to fit into Adagio’s rebrand. The aparthotel follows the ‘urban nest concept’ and is integrated into a mixed complex of flats, shops and offices. A total of 114 two-bedroom flats and studios will be available.

In Q3, Adagio will open two hotels, in France and the Ivory Coast respectively. Adagio Original Boulogne-Billiancourt will bring 101-units to the heart of the Trapèze district on the outskirts of Paris. In the Ivory Coast, Adagio Original Abidjan Marcory will have 100 studios and flats with shared pools and extensive outdoor facilities.

Fourth quarter quartet

In Q4, Adagio will see the opening of four more hotels in France, Italy, the UK and Germany. In Italy, Adagio Access Rome Colombo will be located in a lively business district of the capital city. It will offer 106 studios and flats and has moved into a building that was previously an individually-run aparthotel. The hybrid common area ‘The Circle’ will have a colourful design and offer the opportunity for relaxed working and meeting. The outdoor area resembles an urban jungle and offers a peaceful green space for the city. 

Adagio Access Rouen – Centre in France is a combined project by Adagio and Novotel located near Rouen’s cathedral and part of a mixed-use complex pursuing its ‘living hub concept’ with 75 studios and flats. The listed façade of the building will be carefully restored and preserved.

In East London, UK, Adagio Original London Whitechapel will offer a total of 147 studios and flats including co-living flats. The Adagio ‘urban nest’ and ‘smart house design’ concepts merge into one here by installing the first co-living apartments outside the brand’s pilot project, a concept designed to accommodate larger groups travelling together. A co-living apartment is fully equipped like a flat and suitable for a longer stay.

Germany will be home to Adagio Original Heidelberg, located next to Heidelberg’s main railway station with 162 studios and flats offering the ‘smart house concept’. Intended to become the Adagio Original flagship aparthotel in Europe, the site is aimed at setting future-oriented standards in terms of design and is the first time the Adagio team is collaborating with INNOCAD Architecture, an architecture firm based in Graz, Austria.