Accor to grow UK market with 6 new Mercure properties by 2020 [Construction Report]
The Mercure Sheffield Kenwood Hall Hotel and Spa in South Yorkshire
Accor signed a hotel management agreement with Danish real estate company Proark to expand in the UK market.
The deal was announced last month and is under a hotel management agreement with Proark, a Danish real estate investment company with several other hospitality assets throughout Europe.
The new portfolio in numbers
The set of former Park Inn hotels will add 864 rooms to Accor’s Mercure brand in Harlow, Bedford, Cardiff, Telford, Nottingham and Birmingham.
The properties are expected to receive a capital investment of £15 million ($19.8 million) and the hotels are set to open one by one starting from the second quarter of 2019 and the fourth quarter of 2020.
“Accor has seen a strong growth in the U.K. in both new management contracts and franchise agreements over the past year,” said Philip Lassman, VP of development at Accor UK and Ireland. “We expect this growth to continue as hotel owners, operators and management companies continue to see the benefits of partnering with international brands to reach, attract and retain the loyalty of guests, with a progressive hospitality group that can provide the very best and latest services to maximize profitability.”
AccorHotels pushes for expansion
Last month, Accor announced it would add five properties in the Yorkshire region.
The MGallery York, Mercure Leeds Centre, Mercure Kenwood Hall and Mercure Tankersley Manor are set to undergo extensive renovations before they open. The Ibis Budget Sheffield Arena is a newly built property.
Combined, these five Yorkshire properties have 443 rooms and are set to open by 2020.
Here is a TOPHOTELCONSTRUCTION infographic on the UK hotel project pipeline.
Let’s take a look at a few other projects currently underway by Accor in the UK:
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