Accor reveals plans for global expansion of Faena brand

by | 06 Feb 2021 | Chains

Faena Hotel Miami Beach, a landmark project that’s helped boost Faena Group’s profile internationally

Together, Accor and Faena Group are embarking on a trailblazing new venture to roll out the Faena luxury lifestyle brand around the world.

A global strategic partnership will see the French hospitality giant Accor team up with another hugely influential company, Faena Group.

An innovative new partnership

Bringing Alan Faena and Len Blavatnik of Faena Group together with Sébastien Bazin, chairman and CEO of Accor, this new partnership aims to strengthen Faena’s distinctive approach, and deliver exponential growth. Dubai has already been selected to become the brand’s first international destination.

“We have found in Accor a perfect partner; we have a shared vision and passion,” said Alan Faena. “As Faena expands, we plan to continue rethinking hospitality lifestyle and shaping the path for groundbreaking concepts, setting new industry standards in the creation of inimitable environments rooted in culture, positively transforming cities, shifting old paradigms and becoming new international cultural epicentres.

“It has always been our dream to share the Faena ethos and artistic vision around the globe, and with Accor we are turning this dream into reality.”

New locations rooted in cultural experience

The partnership is intended to kickstart development of one-of-a-kind, socially responsible and holistic environments, ranging from residences and hotels to arts spaces, which are rooted in cultural experiences.

“Accor is building an experience-based hospitality platform and in doing so, we greatly value the energy and ideas that entrepreneurs, creators and visionaries bring,” said Bazin. “Alan Faena is a clear leader in the luxury lifestyle sector with his transformative concepts.

“Faena Districts are shifting the gravitational centres of the cities where they reside, making a true difference in their communities. These will serve as our model as we work hand-in-hand with the Faena team to help achieve their vision and global expansion ambitions. We look forward to a long and rewarding future working with Alan, Len and the entire Faena Group.”

As well as creating and running new locations, the venture will also manage the brand’s existing assets Faena Buenos Aires and Faena District Miami Beach.

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