Accor reveals plans for global expansion of Faena brand

Together, Accor and Faena Group are embarking on a trailblazing new venture to roll out the Faena luxury lifestyle brand around the world.

Accor reveals plans for global expansion of Faena brand

by | 06 Feb 2021 | Portfolio

Faena Hotel Miami Beach, a landmark project that’s helped boost Faena Group’s profile internationally

Together, Accor and Faena Group are embarking on a trailblazing new venture to roll out the Faena luxury lifestyle brand around the world.

A global strategic partnership will see the French hospitality giant Accor team up with another hugely influential company, Faena Group.

An innovative new partnership

Bringing Alan Faena and Len Blavatnik of Faena Group together with Sébastien Bazin, chairman and CEO of Accor, this new partnership aims to strengthen Faena’s distinctive approach, and deliver exponential growth. Dubai has already been selected to become the brand’s first international destination.

“We have found in Accor a perfect partner; we have a shared vision and passion,” said Alan Faena. “As Faena expands, we plan to continue rethinking hospitality lifestyle and shaping the path for groundbreaking concepts, setting new industry standards in the creation of inimitable environments rooted in culture, positively transforming cities, shifting old paradigms and becoming new international cultural epicentres.

“It has always been our dream to share the Faena ethos and artistic vision around the globe, and with Accor we are turning this dream into reality.”

New locations rooted in cultural experience

The partnership is intended to kickstart development of one-of-a-kind, socially responsible and holistic environments, ranging from residences and hotels to arts spaces, which are rooted in cultural experiences.

“Accor is building an experience-based hospitality platform and in doing so, we greatly value the energy and ideas that entrepreneurs, creators and visionaries bring,” said Bazin. “Alan Faena is a clear leader in the luxury lifestyle sector with his transformative concepts.

“Faena Districts are shifting the gravitational centres of the cities where they reside, making a true difference in their communities. These will serve as our model as we work hand-in-hand with the Faena team to help achieve their vision and global expansion ambitions. We look forward to a long and rewarding future working with Alan, Len and the entire Faena Group.”

As well as creating and running new locations, the venture will also manage the brand’s existing assets Faena Buenos Aires and Faena District Miami Beach.

Related Articles

Hybrid hospitality brand, The Social Hub, arrives in San Sebastián

Hybrid hospitality brand, The Social Hub, arrives in San Sebastián

Catering to a diversity of guests, the property encompasses a 328-key hotel, extended stay and student rooms, as well as co-working space, event space, a restaurant, rooftop and pool. Expansion in Iberia Continuing its expansion across Europe, and Iberia in...

Isla Brown Chania and Corinthia resorts join Curio Collection by Hilton

Isla Brown Chania and Corinthia resorts join Curio Collection by Hilton

Both properties, managed and operated by Brown Hotels, will feature several restaurants and bars, and multiple swimming pools, with striking design throughout each area. Brand growth in Greece Isla Brown Chania and Isla Brown Corinthia, both opening under a franchise...

Hyatt signs China expansion deal

Hyatt signs China expansion deal

Hyatt Hotels has signed a strategic cooperation agreement aimed at accelerating its portfolio growth in China, and in particular building its Independent Collection and select service brands.  Three way partnership Hyatt will work with local partners Hangzhou Trade...

Dunton takes ownership of Lumière Hotel with Inspirato in Telluride

Dunton takes ownership of Lumière Hotel with Inspirato in Telluride

With the acquisition of this property, the hospitality company now owns four hotels in Colorado as it joins Dunton Hot Springs, Dunton River Camp and Dunton Town House in the portfolio. New ownership With Dunton as the owner of Lumière Hotel with Inspirato, the...

Red Jacket Resorts embarks on collection-wide renovations in Cape Cod

Red Jacket Resorts embarks on collection-wide renovations in Cape Cod

The first phase of the brand’s renovation plans will see three oceanfront hotels in South Yarmouth, Cape Cod, undergo a reinvention ahead of the region’s 2024 summer season. Reimagination of a portfolio Three of the brand’s five Mid Cape Properties—Red Jacket Beach...

IHG announces elevated positioning of forthcoming Adelaide hotel

IHG announces elevated positioning of forthcoming Adelaide hotel

The Adelaide property, which was originally announced as a 130-key Holiday Inn & Suites, has undergone a transformation during its development phase and will now fit the upscale space. Elevated opening plans On opening in 2024, Crowne Plaza Mawson Lakes will cater...

ABOUT THE CHAIN

Accor is a world-leading augmented hospitality group offering unique and meaningful experiences in more than 5,000 hotels globally.

RELATED ARTICLES