Accor recruits Gilda Perez-Alvarado as strategic lead

Image © Accor
Accor has appointed Gilda Perez-Alvarado, currently global CEO of JLL Hotels & Hospitality, as group chief strategy officer.

Perez-Alvarado becomes a member of the group’s management board, based in Paris, in charge of overseeing global strategy, relations with hotel owners, and strategic partnerships, reporting directly to Accor chairman and CEO, Sébastien Bazin.

Two decades’ experience

With a strong academic background developed across both Europe and North America, at Cornell University and IE Business School, Perez-Alvarado started her career at PwC before joining JLL in 2004. 

Working in the company’s hotel and hospitality division, she has accrued nearly two decades of experience providing top-tier strategic advice to the industry’s largest owners and investors including sovereign wealth funds, private equity, global brands, and family offices/ultra high net worth individuals.

Recent role

In her most recent role at JLL, Perez-Alvarado was responsible for overseeing the global investment sales, debt and equity placement, strategic advisory and asset management services, offering expertise throughout the Americas, EMEA and Asia Pacific.

In addition, she led the global hotel desk, the group’s cross-border investment sales team which has executed the sale of some of the world’s most iconic hospitality assets worldwide.

Real estate and hospitality capabilities

In recognition of her capabilities spanning both real estate and hospitality, Perez-Alvarado holds board and membership positions at a number of high-profile organisations, from Blackstone Mortgage Trust Inc, Cornell University Board of Trustees, World Travel & Tourism Council, IREFAC, among others.

She has also been the recipient of numerous awards, most recently the 2023 IREFAC Arne Sorensen Leadership Award.

Strategic power

Accor’s Bazin commented: “I am confident that with her considerable skills and global hospitality expertise, Gilda will help us unlock the power of Accor’s strategy providing guests, owners and investors with an unrivalled hospitality experience.”

Perez-Alvarado herself added: “I am extremely pleased to be joining Accor which I have long admired as a global innovator in the hospitality industry. I look forward to applying my global hospitality, real estate and capital markets experience and insight to drive forward the group strategy and deliver against the management’s inspiring vision for the company.”