Accor manoeuvres Mercure into Georgian wine country

by | 06 Sep 2022 | Hotel Projects, Projects

Imagery courtesy of Accor.

Accor has signed a cooperation agreement with TT Group to open a new Mercure site in Telavi, eastern Georgia.

Due to open in 2024, Mercure Telavi Resort will be situated in Ruispiri Village at an altitude of 615 m above sea level.

Winemaking location

Telavi, the main city of The Kakheti region, is located on the picturesque slope of the Tsiv-Gombori Range, in the Alazani Valley with numerous vineyards. It is considered as the centre of Georgian winemaking.

The site’s location will allow guests to enjoy river valleys, the Greater Caucasus mountain range and green meadows.

The four-star hotel will house 124 comfortable rooms and various wellness and dining facilities. The property’s infrastructure will also feature meeting facilities for business events and parking.

Growing Georgia

Alexis Delaroff, COO of Accor New East Europe, noted: “We are delighted to announce the signing of the new project in Georgia and the future premiere of Mercure brand in Kakheti region, one of the most picturesque regions of the country. The tourism industry in Georgia is growing fast and we are glad to contribute to its development and expand our presence in various regions of the country.

“I am grateful to our partners for their trust and confident that the opening of a new hotel under a well-known international brand will be another reason for travellers to stay longer in Kakheti region and enjoy its natural and historical beauties, ancient wineries, delicious cuisine and famous Georgian hospitality.”

Accor influx

Another Accor brand is also heading into Georgia soon, in the form of ibis. The 180-room ibis Tbilisi Ortachala is due to open in Q1 2023.

Local company Archi Development is attached to the project as both the investor/owner and architect. The three star business hotel will be managed by Georgian firm Coredeal.

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