Accor manoeuvres Mercure into Georgian wine country
Imagery courtesy of Accor.
Accor has signed a cooperation agreement with TT Group to open a new Mercure site in Telavi, eastern Georgia.
Due to open in 2024, Mercure Telavi Resort will be situated in Ruispiri Village at an altitude of 615 m above sea level.
Winemaking location
Telavi, the main city of The Kakheti region, is located on the picturesque slope of the Tsiv-Gombori Range, in the Alazani Valley with numerous vineyards. It is considered as the centre of Georgian winemaking.
The site’s location will allow guests to enjoy river valleys, the Greater Caucasus mountain range and green meadows.
The four-star hotel will house 124 comfortable rooms and various wellness and dining facilities. The property’s infrastructure will also feature meeting facilities for business events and parking.
Growing Georgia
Alexis Delaroff, COO of Accor New East Europe, noted: “We are delighted to announce the signing of the new project in Georgia and the future premiere of Mercure brand in Kakheti region, one of the most picturesque regions of the country. The tourism industry in Georgia is growing fast and we are glad to contribute to its development and expand our presence in various regions of the country.
“I am grateful to our partners for their trust and confident that the opening of a new hotel under a well-known international brand will be another reason for travellers to stay longer in Kakheti region and enjoy its natural and historical beauties, ancient wineries, delicious cuisine and famous Georgian hospitality.”
Accor influx
Another Accor brand is also heading into Georgia soon, in the form of ibis. The 180-room ibis Tbilisi Ortachala is due to open in Q1 2023.
Local company Archi Development is attached to the project as both the investor/owner and architect. The three star business hotel will be managed by Georgian firm Coredeal.
Related Articles
IHG grows voco brand in South Korea with new Seoul signing
Following the rebranding of an existing property, the hotel will become IHG’s second voco branded hotel in South Korea, following the 2022 debut of voco Seoul Gangnam. A heightened presence Following its recent signing, voco Seoul Myeongdong is set to open by the...
Marina Bay Sands reveals details of multi-billion-dollar expansion
Inclusive of a luxury hotel tower, entertainment arena and additional MICE space, the expansion has been designed by original architects of the property, Safdie Architects. Resort expansion The expansion of this iconic resort will see the construction of a luxury...
The Hoxton brings a fresh new hotel offering to Vienna
Additional highlights of this hotel occupying a marble-clad modernist landmark building include a cocktail bar, pool, The Hoxton’s very first auditorium and a ‘French-by-way-of-New-York’ bistro. A new hotel concept for Vienna The Hoxton, Vienna is found in the...
Rebrand for Caledonian
Landmark Edinburgh hotel the Caledonian is to have a makeover, with plans including a major refurbishment, rebranding and an extension to provide more bedrooms. The plans have been announced by the hotel's owner and in-house operator, Henderson Park and Klarent...
Marriott makes its debut in Malaysia’s Perhentian Islands
The local heritage, culture and great natural beauty of this environment will define the experience found at this new resort within Perhentian Island Marine Park. A reflection of its surroundings The just-opened Perhentian Marriott Resort & Spa places guests on...
IHG announces plans for new voco hotel in Hiroshima
The forthcoming voco Hiroshima is the second voco hotel to come to Japan as it joins the 2023-opened voco Osaka. The brand now has 62 hotels in operation, with another 74 in the pipeline. A prime setting On opening in 2027, the new-build voco Hiroshima will place...
ABOUT THE CHAIN
Mercure is the only midscale hotel brand that combines the strength of an international network with a strong quality commitment and the warm experience of hotels that are rooted in their local community.
