Accor looks to Asia for future growth

by | 06 Oct 2022 | Pipeline

Image © Accor

Major hotel group, Accor, is focusing heavily on Asia for its upcoming developments in high end segments.

According to the group’s Q2 financial report, at the end of June it collectively had a pipeline of 1,215 hotels and 212,000 rooms.

High end hits

And for Accor’s high end upcoming hotels, the TOPHOTELPROJECTS database currently details 573 projects underway, totalling 113,550 keys.

Of these, 45%, equating to 260 projects, are situated in Asia. Accor’s home European continent represents 27% of the total – 157 high end projects, while Africa comes in third place with 9%/55 sites.

Asian domination

Drilling down further geographically, we find that China is far and away the leader when it comes to individual countries, with 93 high end developments. Joint second are Saudi Arabia and Vietnam, with 22 constructions apiece, while European countries finally get a look-in with a joint third spot for the UK and Germany, at 21 developments apiece.

Asia metropolises dominate the top ratings for city counts too. Qatari capital Doha comes top with 10 hotels, Manila and Dubai are joint runners up with seven, while Singapore follows closely behind with six sites.

Grand brands

This week, Accor’s brand restructuring took effect, with the resulting  the two arms being: Economy, Midscale & Premium, comprising the ibis, Novotel, Mercure, Swissôtel, Mövenpick and Pullman brands; and Luxury & Lifestyle, bringing together Accor’s luxury brands as well as the group’s lifestyle entity, Ennismore.

On the high end hotel development score for individual brands, our database indicates that international business and leisure strand, Novotel, leads the way with 56 entries. Comfortable designer marque, Ibis Styles rates as second in our list, with 52 projects, while executive lifestyle upscale hotel brand, Pullman Hotels & Resorts, takes the last podium place with 43 properties.

Leaning into luxury

It looks like Accor is really leaning into the luxury segment, with at least 236 five star developments underway, with upscale four star sites topping 225 properties.

2023 is currently the pipeline peak, with circa 165 deliveries during the year – 29% of our high end tally. 2024 follows in second place with 109 completions, equating to 19%, while the last few months of 2022 should see another 88 hotels coming online.

Asian archetypes

Typifying Accor’s Asian charge, we have Sofitel Doha West Bay, a 420-key property opening in the Qatari capital in Q1 2023 alongside the 396-room Novotel Doha West Bay. The twin tower site is in one of the most sought-after areas in Qatar.

Further east, Pullman Tianjin Kunlun will add 300 keys to Chinese capacity. The hotel will cater for both  business or leisure travellers and will feature a 800 sq m pillarless ballroom and six meeting rooms.

Many TOPHOTELNEWS articles draw on exclusive information from the TOPHOTELPROJECTS construction database. This subscription-based product includes details of thousands of hotel projects around the world, along with the key decision-makers behind them. Please note, our data may differ from records held by other organisations. Generally, the database focuses on four- and five-star schemes of significant scale; tracks projects in either the vision, pre-planning, planning, under-construction, pre-opening or newly opened phase; and covers newbuilds, extensions, refurbishments and conversions.

Learn more

Related Articles

Barcelona declares short term rental clampdown

Barcelona declares short term rental clampdown

The mayor of Barcelona has declared his administration will issue no more licences for short term rental properties in the city, effectively restricting the opportunity for local properties to be rented on platforms such as Airbnb. The move comes as those living in...

CitizenM adds co-working offer

CitizenM adds co-working offer

Hotel group CitizenM has added a co-working offer for its guests. Space specifically designed for working alone or in small teams has been created at all 34 hotels across the brand's international portfolio in Europe and North America. The company has created...

IHG celebrates massive moves in MLAC pipeline

IHG celebrates massive moves in MLAC pipeline

With five openings to date in 2024 and 32 properties currently in the regional pipeline, IHG is expected to more than double its MLAC luxury and lifestyle presence in the coming years. Already one of the largest luxury and lifestyle portfolios in the world, this...

Ennismore grows with Hoxton and Delano signings

Ennismore grows with Hoxton and Delano signings

​​Ennismore, the lifestyle hotel division of the French Accor group, has revealed new signings as it continues to grow its portfolio of brands internationally. An addition in Oslo, Norway is the first Scandinavian destination for its Hoxton brand, announced at the end...

IHG strengthens Portuguese pipeline

IHG strengthens Portuguese pipeline

This will see 976 additional rooms added to the country's growing pipeline. The signings cover two IHG brand collections including luxury and lifestyle, with Kimpton Lisbon, Hotel Indigo Albufeira and Hotel Indigo Faro - as well as its Essential Collection, which...

Radisson builds pace across Africa

Radisson builds pace across Africa

Radisson Hotel Group has revealed a slew of signings across the African continent, as it delivers on its commitment to become the leading international hotel group in Africa. In the first half of 2024, the group added seven hotels with more than 1,200 rooms to its...

ABOUT THE CHAIN

Accor is a world-leading augmented hospitality group offering unique and meaningful experiences in more than 5,000 hotels globally.

[showlayout id=510774]

[et_pb_blog_extras posts_number=”6″ include_post_tag=”74431″ blog_layout=”full_width” excerpt_length=”0″ show_more=”off” show_author=”off” show_date=”off” show_categories=”off” show_comments=”off” module_class=”blog-sidebar-list” _builder_version=”4.17.4″ _module_preset=”default” header_text_align=”left” header_text_color=”#58585A” header_font_size=”16px” meta_text_align=”left” background_color=”#ffffff” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content” _i=”5″ _address=”1.1.5″ /]