Accor announces plans for new Sofitel hotel in Madinah
The hospitality group is expanding its footprint across Saudi Arabia with the signing of this Sofitel branded property.
This milestone agreement marks the first luxury development for Accor in Saudi Arabia’s Holy City of Madinah.
Bringing Sofitel to Madinah
An existing property is now set to be renovated and rebranded as a Sofitel hotel with plans to continue operating under white label until being relaunched as the new Sofitel property in 2023.
On completion, the rebranded property will reflect the Sofitel brand identity through its approach to modern luxury and French savoir-faire.
Accor is developing the property in partnership with Waqf Sheikh Abdul Bari al-Shawi, represented by the principal of Sheikh Hamza al-Shawi, with the site’s ownership part of a joint charitable entity.
“The agreement reinforces and advances the humanitarian message the Waqf stands for. We could not think of a better group to collaborate with than Accor and look forward to a successful partnership in the coming years,” said Sheikh Hamza al-Shawi, principle and representative of the Waqf.
Creating a luxury experience
The hotel is located in the centre of Madinah. This location places guests close to the northern entrance of the Al-Masjid an-Nabawi.
This Sofitel property will house 469 rooms and suites including what promises to be the most luxurious suite in Madinah. Facilities will include three dining outlets, an executive lounge, fitness centre and two meeting rooms.
“The hotel is another great addition to our luxury portfolio in the Kingdom and the region overall”, says Mark Willis, CEO of Accor India, Middle East, Africa & Turkey.
“The new Sofitel Madinah is set to become the ultimate choice for travellers, including those partaking in the annual Islamic pilgrimage, that are looking for unparalleled luxurious hospitality while being strategically located, minutes away from key Holy landmarks.”
Accor currently has 40 hotels in operation across Saudi Arabia, with another 42 properties in the pipeline.
Related Articles
![Brand Overview: Fairfield Inn & Suites to add over 10,000 rooms to portfolio [Infographic]](https://tophotel.news/wp-content/uploads/2020/12/1597979142480Chipmong_Tower_by_Aedas_02-400x250.jpg)
Brand Overview: Fairfield Inn & Suites to add over 10,000 rooms to portfolio [Infographic]
Fairfield by Marriott Phnom Penh. According to the TOPHOTELPROJECTS construction database, Fairfield Inn & Suites is currently planning as many as 58 projects. These 58 properties altogether encompassing 10,129 new rooms will place a particular focus on North...
Wyndham’s Trademark Collection celebrates five years of rapid growth
Imagery courtesy of Wyndham Hotels & Resorts. Wyndham Hotels & Resorts’ Trademark Collection is positioned to continue its significant momentum with 75 hotels in the development pipeline. Trademark Collection by Wyndham is celebrating its five-year anniversary...
Langham welcomes new Asia Pacific development chief
Imagery courtesy of Langham Hospitality Group. Langham Hospitality Group has hired Markus Aklin as vice president - development, Asia Pacific, with a mission to accelerate growth in the region. The latest appointment follows the successful opening of The Langham,...
IHG passes 6,000 openings milestone
Image: IHG Hotels & Resorts CEO, Keith Barr, rings the New York Stock Exchange bell alongside CFO Paul Edgecliffe-Johnson, IHG executives, hotel general managers, and colleagues to commemorate the brand's 6,000 open hotels milestone. IHG is celebrating 6,000 open...
IHG does Vietnam triple with three-brand deal
Imagery © IHG. From left to right: Bryan Chan, senior director, development, South East Asia & Korea, IHG Hotels & Resorts and Vu Van Thanh, chief executive officer, Con Bap Ecological Tourist Co. Ltd IHG’s Hotel Indigo, Crowne Plaza and Holiday Inn Express...
Hyatt gains new EAME leader
Imagery courtesy of Hyatt. Hyatt has welcomed Javier Águila from group brand Apple Leisure to deliver continued strategic growth in the Europe, Africa & Middle East (EAME) region. Águila will succeed Peter Fulton as group president EAME following the latter’s...
ABOUT THE CHAIN
Sofitel is the only French luxury hotel brand with a presence on five continents.
![Actualización del desarrollo ante el Covid en el cuarto trimestre de 2021: ¿cómo afectan las caídas de Marriott y Hilton? [infografía]](https://tophotel.news/wp-content/uploads/2021/07/the-ritz-carlton-turks-caicos-hero-shot1-400x250.jpg)
![Actualización del desarrollo ante el Covid en el cuarto trimestre de 2021: Accor [infografía]](https://tophotel.news/wp-content/uploads/2021/10/Grand-Mercure-Khao-Lak-Bangsak-imagery-Accor-400x250.jpeg)
![Actualización del desarrollo ante el Covid en el cuarto trimestre de 2021: Hilton Worldwide [infografía].](https://tophotel.news/wp-content/uploads/2021/07/LXR-Mango-House-Seychelles-Main-House-Infinity-Pool_HR-400x250.jpg)
