The hospitality group continues to expand across strategic markets with more than 7,600 rooms set to be added to its regional portfolio.
Brand building
Accor is focused on building on the strengths of its flagship brands by ensuring consistent guest experiences and revitalising hotel design, creating welcoming environments and on-trend experiences.
The group is aiming to bolster Novotel’s positioning as a visionary leader in the midscale segment – becoming a destination of choice for business, leisure, and family moments with social wellness experiences.
New Novotel
One of the latest Novotel signings is Novotel Nara in Japan. Accor signed a management agreement with Kokyo Asset Management Group in partnership with PGIM Real Estate for this new 264-key property in the ancient capital of the Nara prefecture.
Scheduled to open in Q3 2024, the hotel will feature an all-day dining restaurant, four versatile function spaces, a wellness area, and a premium lounge on the top floor with an expansive outdoor terrace and bar offering views of Nara.
Swissôtel signing
For Swissôtel, Accor recently signed an agreement with PT Tokyu Land Indonesia to open a new site in Jakarta, Indonesia. Set to launch in Q1 2025, Swissôtel Living Jakarta Mega Kuningan will become part of Mega Kuningan, a business district with various integrated mixed-use developments located in the Setiabudi sub-district of South Jakarta.
The 240-key hotel will offer a mix of studio, one and two-bedroom serviced apartments and will be designed as a compact fusion of Japanese character with Swiss simplicity. Its facilities will include a restaurant; health and fitness centre with sauna; outdoor swimming pool; and a landscaped garden.
Multi-local approach
Garth Simmons, CEO, premium, midscale and economy division for Accor in Asia, said: “At Accor, we strive to be a preferred partner for hotel owners, driving value and business performance through our comprehensive expertise and services.
“We are proud to offer powerful distribution capabilities and expertise across a range of functions by our teams spread across Asia to drive exceptional performance. We have adopted a ‘multi-local’ approach in which we tailor our projects to each destination, with culturally and locally relevant food and beverage concepts, entertainment, and design aesthetics to attract local residents as much as travellers and create an authentic experience. We’re excited to continue our rapid pace of expansion across Asia in the months to come.”
Accor has signed a total of 35 properties in Asia so far in 2023, under brands such as Novotel, Mercure, Handwritten, and Swissôtel.
