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A hotel brand’s growth is also a question of taste: GHM Hotels’ Patrick Moukarzel

by | 10 Nov 2019 | Experts

Patrick Moukarzel, Pre-opening General Manager at GHM Hotels.

Guests like and respect high-end luxury in a responsible way, P. Moukarzel, Pre-opening General Manager at GHM Hotels, told TOPHOTELNEWS in an exclusive interview.

Established in 1992, GHM has created some of the world’s most highly regarded intimate luxury resorts and hotels from its home base in Asia.

Out of the group’s 25 years of operating in uncommon destinations, Patrick Moukarzel has been with the company for 7 years, currently working as its Pre-opening General Manager.

On the sidelines of TOPHOTELWORLDTOUR Dubai, Patrick spoke exclusively to TOPHOTELNEWS about the importance of the hotel industry going green for our collective future.

The challenge of GHM’s Al Bait Sharjah heritage project

Patrick: Our latest project is Al Bait Sharjah — a heritage project in a 100-year-old building. The challenge here was that it was originally made up of four constructions and we rebuilt another six. The project was a challenge as the property was UNESCO-listed and hence had several regulations to be followed. There are certain materials that cannot be used. For example, you can only use clay coming from France. Due to this, the project was on hold for 3-4 months, but we finally managed to move forward. Currently, we are working on another hotel that is set on a hill in Khor Fakkan, UAE.

A brand’s growth is also a question of taste

Patrick: Having strategies for growth is vital since there is a lot of competition in the hotel market. We believe, however, that a brand’s growth is also a question of taste. Clients like different things and choose hotels based on various factors.

We need to appeal to the different tastes of different guests. That is an aspect that hotels should be able to cover. In order to meet that need, we try to offer as many facilities as possible. We offer spas and a great variety of F&B options to enhance the dining experience. Basically, we want people to stay in the resort and relax.

Future plans and projects

Patrick: GHM Hotels places a keen focus on sustainability and conserving nature. In order to do that, we are implementing group-wide a plastic-free policy. This means no plastic bottles, more metal straws and a shift to ethically and locally-sourced food. We have reduced our water consumption. During hotel construction, we use machines that do not consume a lot of energy and ensure proper waste management.

All of this is for our future. We have a huge business responsibility. Guests like and respect high-end luxury in a responsible way.

Thoughts on TOPHOTELWORLDTOUR

Patrick: The event is very good. You meet a lot of people that come from different backgrounds: architects, designers, people who do the same job. It is very interesting because you never know — maybe you meet one person and afterwards you are working with them.

Patrick Moukarzel was a delegate at TOPHOTELWORLDTOUR Dubai 2019. To attend, address or sponsor our boutique hospitality networking events around the world, contact TOPHOTELPROJECTS Head of Global Events & Conferences Kayley van der Velde.

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The TOPHOTELWORLDTOUR is a series of one-day conferences around the world for hospitality leaders. 

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