Kerzner International has signed its first SIRO branded hotel in the USA, along with associated branded residences.

The region’s launch project for the brand will be on the east coast, in Miami. SIRO Brickell, Miami will be located in part of the city’s most walkable neighbourhoods, launching in 2030. The project comprises a hotel with up to 180 rooms and suites, a Fitness and Recover Lab, plus up to 350 SIRO branded homes, all within on mixed use block.

An Addition to the Brickell Skyline

Local property development companies 13th Floor Investments and Forse Holdings will come together to deliver the project. It aims to draw on the SIRO brand’s connection with health, wellness, nutrition and mindfulness in developing a place to live and stay that supports living better.

SIRO Brickell joins a growing pipeline for the brand. Already in the pipeline are three international projects, acknowledging the SIRO philosophy is gaining traction with key development partners. SIRO Palmilla in Los Cabos will be the next property to open, in 2027. A 120 room new build, on the southern tip of Mexico’s Baja California Peninsula, the hotel will be developed alongside a cluster of branded residences, all standalone villas in this instance.

The following year, SIRO Olaya in Riyadh will launch. An urban location close to the city’s diplomatic quarter, it will feature 200 rooms and offer what the company promises will be unrivalled wellness and recovery facilities in the city. Into 2029, and SIRO will be launching in Japan, with SIRO Roponghi, a 100 room urban retreat in the city of Tokyo.

Kerzner, the group behind SIRO, is also actively growing other brands and projects. It will soon open its One&Only Moonlight Basin Resort in Montana, offering a mountain retreat and homes spread out on a 21 acre hillside site. A second winter sport oriented property is being planned, in the shape of One&Only Courchevel in the French Alps. A transformation of the Courcheneige Hotel site will deliver a ski in, ski out resort on the slopes, deploying traditional Alpine architecture for a project that includes a hotel and branded residences.

Further One&Only projects are being planned around the globe. In Saudi Arabia, Kerzner is working up a joint project which will include One & Only Jeddah and Atlantis Jeddah. Between them, the two properties are expected to have around 950 rooms, with a planned opening in 2030.

A Growing Brand Portfolio

Further Atlantis resorts are in development in Hawaii and the Maldives. First to open in 2029 will be Atlantis The Royal Maldives, with 493 rooms and villas, spread across two islands in the archipelago. Atlantis Resort at Ko Olina will have 500 rooms, joining a cluster of resorts on the Hawaii coast and opening in 2030.

Alongside these brands, Kerzner is also working to grow its Rare Finds collection, established in 2022 with the sigining of a hotel in Dubai. This brand is planning to add IVO Residences Synchro Yards, a development in Montenegro, to the portfolio. The luxury conversion, on the coast in Tivo, will open in 2030.