Global Premieres for WMF Machines

At the heart of the office scenarios was the debut of three new, compact WMF models designed for small to medium requirements: WMF Peak 50 (up to 80 cups/day), WMF Elevation 10 (up to 50 cups/day), and WMF Perfection OFFICE (up to 40 cups/day), all representing premium coffee enjoyment, minimal space requirements, and ease of maintenance. This makes them the perfect choice for small to medium locations such as offices, reception areas, restaurants, cafés, hotels, guesthouses, and convenience stores.

Espresso Culture Meets Variety

The Italian Café area celebrated espresso culture with the WMF espresso NEXT and the latest La San Marco portafilter machines La E.Luxury and La D. For the first time, the La 125 portafilter machine was unveiled, merging outstanding performance with timeless Italian design. Hospitality zones adjacent to the Italian Café allowed visitors to experience integrated breakfast, lobby, restaurant, and bar set-ups. Bean-to-cup systems such as the Schaerer Coffee Skye with Best Foam and the fully automatic coffee machine WMF 5000 S+ with WMF AutoClean met Curtis brewing systems for fresh filter coffee and fine tea. Innovative juice presses from Zummo ensured freshly squeezed juices for breakfast and mobile offerings.

Efficiency and Versatility for Retail

In the “Convenience Shop” and “Food Retail” zones, the focus was on efficient solutions delivering speed, versatility, easy operation, and straightforward cleaning. Zummo showcased its Z40 juice press, tailored for megastores, for the first time in Milan. The Isla model, which enables fresh on-site pineapple preparation, was also presented. Together with creative “Coffee and Juice” concepts, such as cold coffee paired with fresh juice, these innovations stood out. The Schaerer Coffee Soul impressed with two innovations in operation and cleaning: “Easy Access” makes drink selection effortless for wheelchair users, while the ProCare system minimizes cleaning effort and fulfills the highest hygiene requirements.

Host of the Espresso Italiano Champion 2025

A particular highlight was hosting the finals of the “Espresso Italiano Champion 2025” at the booth – organized by the Istituto Espresso Italiano and proudly presented by La San Marco. Champion Giulia Ruscelli impressed the jury with her Mokador blend. For espresso preparation, the competitors used the La San Marco La D. Multi Boiler and the On Demand Smart Premium Grinder, offering innovative technology and uncompromising precision for authentic Italian espresso culture.

More Information:
WMF GmbH
Mirjam Sauter
Global Communication & Content Manager
GBU Professional Coffee Machines
WMF Platz 1 – D-73312 Geislingen
[email protected] – https://www.wmf.com

WMF Pressoffice
c/o Press’n’Relations GmbH
Monika Nyendick und Natasa Forstner
Magirus-Deutz-Str. 14 – D-89077 Ulm
Tel.: +49 731 146 156-70
[email protected]
https://www.press-n-relations.de

About SEB Professional Beverage

As part of Groupe SEB, SEB Professional Beverage is a global leader in beverage equipment solutions, committed to delivering innovative products that meet the evolving needs of the foodservice industry. From coffee to fresh juice, our portfolio of brands (WMF, Schaerer, Curtis, La San Marco and Zummo) sets the standard for quality, performance, and sustainability. Since our inception, our mission has been to leverage the experience of consumers and professionals with cutting-edge technologies that make every cup and drink memorable.

About Groupe SEB

World reference in small domestic equipment and professional equipment, Groupe SEB operates with a unique portfolio of 45 top brands including Tefal, Seb, Rowenta, Moulinex, Krups, Lagostina, All-Clad, WMF, Emsa, Supor, marketed through multi-format retailing. Selling more than 350 million products a year, it deploys a long-term strategy focused on innovation, international development, competitiveness, and client service. Present in over 150 countries, Groupe SEB generated more than €8 billion sales in 2024, including 1 billion in the professional business, and has more than 32,000 employees worldwide. Find us on www.groupeseb.com.