Sharing expertise

Through this partnership, Accor will work with WMF to share its expertise, resources, and global presence on projects that enhance destinations, connect with communities, and support long-term resilience.

Both Accor and WMF are dedicated to developing and promoting innovative travel solutions that address challenges and contribute to sustainable progress, rather than exacerbating existing issues. 

In partnering with WMF, Accor aims to make its full contribution to the preservation of local heritage and to the environmental and social development of these destinations.

Over the next three years, Accor and WMF will harness their complementary expertise, resources, and global reach to deliver projects that enhance destinations, offer meaningful connections with communities, and build long-term resilience. 

WMF’s preservation projects – included in their signature program the World Monuments Watch, often include training local communities and working with authorities to develop sustainable tourism that lessens the harmful effects of mass tourism. 

Redefining tourism

As part of this partnership, Accor will actively participate in redefining these tourism schemes, ensuring that sites are preserved and continue to attract visitors, sustaining the local economy and developing skills of the local community, without compromising cultural heritage. 

Additionally, Accor and WMF aim to distribute tourism flows, showcasing monuments and heritage places beyond traditional tourist hotspots, and helping new destinations emerge through thoughtful, sustainable development.

Accor and WMF’s collaboration will continue to unfold over the next three years, with the first initiatives by the beginning of 2025 as well as Earth Day on April 22, 2025.