6,006 visitors attended interihotel MAD22 “the joy of making”

by | 09 Nov 2022 | Suppliers

interihotel MAD22 closed its doors last Friday 7 October following the visit of 6,006 contract-hospitality professionals. Visitors were able to enjoy a complete showroom of products and design materials from 152 leading brands in the contract-hospitality sector, as well as a remarkable programme of conferences, workshops and round table discussions with leading speakers from the sector.

The twelfth edition of interihotel, held for the first time at IFEMA Madrid, has generated great interest among visitors of the event, both for its strong personality, focused on the design of hospitality spaces, and for the full programme of activities carried out.

A carefully designed exhibition space

This edition of interihotel has been characterised by the carefully designed exhibition space, down to the last detail. The 152 exhibiting brands showcased their interior design solutions for the hospitality sector in exhibition spaces, recreating pilots of different types of hotel and restaurant environments (room, cafeteria, lobby…). Besides, the organisation has set up the common areas, such as the lounge, cafeteria, conference room, concept rooms, etc. with product placement of the exhibiting brands, which has served both to expand its own exhibition spaces and to generate very design-oriented rest and social areas for visitors.

First rate conferences

This year, 94 speakers took part in the conferences, debates and workshops. The conferences and debates were moderated by Anatxu Zabalbeascoa, journalist specialising in architecture at El País, Marta Riopérez, director of Elle, Tachy Mora, cultural journalist specialising in design, and the expert in innovative design trends Marisa Santamaría. The conference space was packed to listen to talks by speakers like Arrate Arizaga (Snohëtta), Natali Canas (El Equipo Creativo), Pepa Casado (futurea), Carlos Couturier (Grupo Habita), Héctor Esrawe (Esrawe), Nacho Martín (Fjord Accenture Song), Dorothée Meilichzon (CHZON), Rebeca Muñoz (Livit Design), Jorge Penadés (Oficina Penadés), Marc Rahola (OD Grupo), Lorna de Santos, Felipe Turell (Mo de Movimiento) or Manuel Villanueva and Carlos Esteban (Moredesign).

In turn, the workshops were a great success among visitors, who were able to learn useful methodologies and put them into practice in such interesting areas as sustainability in interior design, ceramics, hotel certifications, contemporary crafts, botanical composition, lighting design, virtual reality and artificial intelligence.

Among the new activities included in interihotel MAD22 were the Face to face between Gabriele Schiavon and Michela Mezzavilla, curated by the APDI, and “The Dialogues” in the Lounge, in which professionals from the sector discussed the different themes of the event.  

interihotel 2022 Awards

This year, interihotel announced five award categories: best stand, innovative product for hotel interior design, best restaurant interior design project, best hotel interior design project and recognition for professional career in hotel interior design. In the first case, the jury awarded prizes to the companies Villeroy&Boch and Neolith for their stand, designed by the interior designer Sara Folch, for its elegance, simplicity and functionality. Regarding the innovative product, the award went to the “Twist&Flush” flushing system by Villeroy&Boch for its contribution to environmental sustainability, its low acoustic impact and its technological innovation. The jury awarded the prize to the best restaurant interior design project to the Stone Designs studio for the 19.86 by Rubén Arnaz restaurant, for highlighting Castilian gastronomy and its natural and sustainable image. The prize for the best hotel interior design project went to Jaime Beriestain Studio for its contribution to Madrid’s culture and its transgressive use of colour and materials in the Canopy by Hilton Madrid Castellana hotel. Finally, the jury of the interihotel awards recognised the professional career of Tomás Alía as a relevant figure in the hotel and restaurant design sector, for his unquestionable artistic and personal merits, for highlighting the value of craftsmanship and for his defence of traditional trades.

The members of the jury were Beatriz Amann, Design School Director of the Istituto Europeo di Design (IED); José Luis Armengol, member of the board of directors of Hostelería Madrid and owner of St. James Restaurants; Ángel Hernández Espada, COAM board member; Lara Elbaz, vice-president of APDI; Álvaro Matías, director of the Madrid Design Festival; Álvaro Carrillo de Albornoz, general director of ITH; Susana Sancho, member of the board of directors of DIMAD Fundación; Esther Sánchez, dean of CODDIM; Mar de Miguel, executive vice-president of AEHM and Joaquim Solana, cluster manager of Ambit Living Spaces Cluster (CENFIM), as secretary of the jury.

Interiors Living Lab

Interiors Living Lab, an open innovation space developed by CENFIM, prepared two unique projects exclusively for this edition of interihotel: Physical Concept Rooms and holographic virtual reality Concept Rooms.

The interior design studio Grupo Plan came up with the concept and developed the design of the Nature & Family Concept Room, inspired by Best Hotels. On the other hand, the Urban Sophisticated Concept Room was designed and implemented by the interihotel team, based on a concept by Pombo Studio inspired by One Shot Hotels.

Another highlight of interihotel MAD22 was the Concept Rooms space in holographic virtual reality, which allowed visitors to immerse themselves in five conceptual hotel rooms and interact with other people thanks to real-time multi-user holo-communication technology, a pioneering innovation at an event in the sector. These unique spaces were designed by INDA Studio, Sideral and Qualia Estudio, Lagranja Design, Patrick Genard & Asociados, Cuarto Interior and Wilson Associates and inspired by Le Meridien Ra Beach Hotel, Guitart Hotels, Castilla Termal Hoteles and NH Hotel Group.

The concept rooms allowed us to imagine how the hospitality spaces will look like for the new guests, by means of applied trends and solutions in products and materials created for the different profiles. 

International mission

The activities of the international mission that took place within the framework of interihotel included, in addition to face to face meetings and lunches, working groups and round table discussions, moderated by David Cámara (Unex). Opinion-leading studios and hotel groups from Mexico and the Caribbean, the United States, the United Kingdom and the United Arab Emirates took part in the activity.


interihotel MAD22 “the joy of making” closed its doors at midday on Friday 7 October with 6,006 interior design professionals, promoters and managers from the contract-hospitality sector. 

2,656 of the registered professionals stated, as the main reason for their visit, the search for suppliers for a refurbishment or new construction project for a hotel or restaurant. This shows how much business the event generates for the exhibiting brands.

The programme of activities for the 2022 edition held a total of 44 sessions of conferences, round tables and workshops, in which 94 speakers took part, a record number for an in-person edition, both in terms of the number of sessions and the number of professionals, always taking into account the very high level of the speakers and topics. 

Based on these figures, interihotel positions as a leading event in Europe in the niche market of interior design for hotels and restaurants.

More information: www.interihotel.com 

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