Today, the magazine hotelbau featured our studio in its special edition about Digitalization, showing how we use modern technology like Virtual Reality in our architectural designs. One thing is for sure: As an architect, putting your ideas into VR environments means spending an effort that wasn’t there before the digitized world. People ask us: Is this really the way to go? 5 good reasons why we think yes.

 width= Hotel project in Berlin for the brand Lindemann Hotels: the rendering shows an exemplary suite. Photo: ©DITTEL ARCHITEKTEN GMBH

1. Overcome imagination limits

Everyone who has ever built or refurbished a home came to the point where they couldn’t imagine how a textile, piece of furniture or material will look like in reality and how it fits to the rest. This is also true for our clients, especially those who do not deal with architectural drawings on a daily basis. With VR, we can bring them into new dimensions and “beam” them into their future rooms and buildings. This brings them to almost feel the materials, see how the light falls, check how the room works and figure out if the armchair really fits in that corner.

2. Build trust

Business owners like Hotels have to build trust with the partners they work with. They invest lots of money, putting their faith into the hands of architects and designers who decide how their places will look like for the next 10-20 years. Building trustful relationships is one of the major success factors in the work between architects and their clients. VR helps here – by giving them a transparent insight in how we think their spaces should look like. And giving them the chance for changes before the money is spent.

 width= Hotel project in Southern Germany: the client is happy with the room design thanks to dialogue, transparence and VR in the design process. Photo: ©DITTEL ARCHITEKTEN GMBH

3. Spend some money early to save more money later

As mentioned, designing with the help of VR means some additional effort in the early stages of the project. We use a combination of different technologies to bring a technical drawing into a fotorealistic view and to render it in a way that you can look at it from all different angles. In our experience, this additional effort is clearly a good invest: We avoid misunderstandings in later stages where things are set and changes are much more costly.

4. Light the fire of excitement

In every design process, there is this point where everyone feels that the product will be just great and nothing like anything before. This is the point where excitement kicks in. At this point, neither us, nor our clients can wait for the final result to be there. With the help of VR, we can achieve this tip of excitement, emotion and involvement earlier than usual – and who doesn’t like pleasant anticipation?

 width= “Bar Eduard’s” in the new city quarter in Stuttgart with its attractive copper bar. Photo: ©DITTEL ARCHITEKTEN GMBH

 width= “Bar Eduard’s” in 3D visualization, start the tour and see how close the 3D design and reality come to each other

5. This is just the beginning

In the points before you could read how much we believe in the benefits of modern technologies like VR in architecture and design. For us, this has become an incremental part of our daily work.

Another important factor is simple but very true: It is never too early to get used to digital and virtual technologies – because there is much more to come and you better start understanding it now. Like our team that uses VR not only to design, but also to get a clear head when working on exciting and complex projects.


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