Today’s vacations are more about the total experience. Guests have high expectations and are looking for an extraordinary experience that inspires them. From stellar restaurants to roof-top bars, hotels are becoming a destination not just a place to sleep. Here are 5 hotels that have nailed it on guest engagement.
BrewDog – the world’s first beer hotel
This 32-room hotel in Columbus, Ohio greets entering guests with a complimentary drink at check-in. Each room offers guests beer on taps in each room, mini-fridges stocked with beer, and a built-in shower beer fridge. The lobby features games like beer pong and has an interactive beer museum. If the spa is your thing, then they even offer a barley massage. BrewDog is a craft beer lovers’ paradise.
Moxy Hotel – “seeking fun hunters”
Chicago’s Moxy has taken traditional and replaced it with trendy and fun. Rather than a traditional front desk, check-in is located at the bar where you will be given your room key and a complimentary drink, or token if it is early. The lobby feels more like a comfy living room with books and vinyl records with turntables. It even has a food truck-inspired Zombie Taco open 24/7. My next trip to Chicago will include a stop here, even if it is just for a quick drink.
Dream Downtown – cuisine and nightlife
With its distinctive porthole design, this 12 story hotel is in a fabulous location. Located around the corner from the Chelsea Market, this hotel also includes oodles of world-class art galleries. The plush lobby features panoramic views of the New York skyline, where guest can look up into a glass-bottomed 50-ft heated pool, which also includes a beach area. Dream Downtown hotel nightlife is on the NYC scenesters list, so your entry in to these hotspots are entirely up to the doorman’s discretion.
Perry Lane Hotel – worldly style and southern charm
Perry Lane is a 167-room hotel where each room is individually designed. This hotel has a cool and contemporary modern feel, that is quite whimsical. The hotel is adorned with an expansive art collection and relaxing spaces with cozy nooks about. Dining at the Perry features a Southern fare, with plenty of local favorites. Don’t miss out on the rooftop experience when at the Perry Lane.
Noelle Hotel – combining the past with the future
This hotel originally opened in 1930 and was one of Nashville first luxury hotels. With much love and care it has been reincarnated into this beautiful 13 story hotel overlooking the Cumberland River. The lobby has soaring ceilings and big arched windows. The original Art Deco style has a new sleek modern twist. All the artwork in the Noelle Hotel is made from local artisans including the artwork in each of the guest rooms. This hotel has a fabulous rooftop bar, Rare Bird, that is a favorite with guests and locals alike with a great view of the Nashville skyline.
Personalization of the guest experience is the next frontier in the hotel industry. This has raised the stakes for brands and some are taking daring leaps forward to get ahead of the competition. Customers clearly have a plethora of options at their fingertips. Today’s guests need to feel connected on a very personal level. These experiences will influence future choices. Creating that stellar guest experience will lead to future stays and great reviews. Both are a win for travelers and the hotels that are daring to be different.