Three reasons to refresh your hotel artwork in 2021

by | 27 Jan 2021 | Suppliers

At Spires Art, we’re firm believers that refreshing your hotel artwork is one of the most simple, yet effective ways to enhance your customer experience.

The importance of art starts the moment your guests step into the entrance and continues into every corner of your establishment. Now more than ever, guests are seeking out memorable hotel stays and local experiences, overflowing with character and personality.

It’s important to take a step back and consider whether your artwork paints a true picture of your hotels’ unique offering. As the month of new beginnings draws to a close, we’ve compiled our top three reasons why you should consider updating your interiors in 2021.

1. Make a great first impression

As many hoteliers begin to think about welcoming guests back into their establishments, creating a positive first impression is more crucial than ever.

From the outset, art plays a definitive role in influencing the guest experience. Even before check-in, the artistic choices in the communal areas of your establishment set the tone for the whole visitor experience. At Spires, we are experts in understanding your niche and delivering an artistic concept that captures and communicates your hotel’s essence.

Whether it’s an eclectic gallery wall that tells the story or your hotel’s heritage or a striking centrepiece that sparks imaginations and conversations – the emotive nature of art has the power to leave a lasting impression on your guests for years to come.

2. Stand out from the crowd

More often than not, art is an underutilised medium for creating a point of differentiation in commercial spaces. In such a fiercely competitive industry, creating a strong visual presence and standing out from the crowd is increasingly important for hoteliers.

In particular, Millennial and Gen Z customers are seeking out experiences that are imaginative, unique, and most importantly, shareable. Installing the right artwork for your hotel can help get you noticed and transform even the most ordinary of spaces into extraordinary ones.

3. Refresh without renovation

Updating your hotel art doesn’t always require the cost or disruption of a total renovation. Refreshing your artwork can be a cost-friendly fix, allowing you to instantly modernise your space and stay on-trend.

These ‘refresh’ projects are becoming ever more popular and it’s easy to see why. Our team of art consultants are experts at designing affordable art solutions to uplift your hotel’s interiors.

If you are planning on major renovations, we recommend involving an art consultant at the early stages of the project to help develop a clear artistic vision. We take the utmost care and attention to understand your requirements and produce a result that perfectly complements your hotel’s new surroundings.

If you’d like to discuss refreshing your hotel’s artwork, please get in touch with us. Simply send us an email at [email protected] or give us a call on +44 (0) 28 8224 6613.

You can find out more about us and view our previous work on our website.


Spires Art specialises in designing and providing a broad range of artwork for both commercial and residential markets, from unique glass art through to prints, mounted prints and artwork, framed artwork, glass sculptures, wayfinding art signage and bespoke wall coverings.



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