2023 development preview: Marriott luxury brands

Pictured: JW Marriott Masai Mara Lodge.
Marriott International is expecting to introduce more than 35 luxury hotels around the world in 2023.

The group’s portfolio of luxury brands includes The Ritz-Carlton, Ritz-Carlton Reserve, St. Regis, W Hotels, The Luxury Collection, JW Marriott, and Bulgari Hotels & Resorts.

Luxury leader

With a footprint of nearly 500 luxury hotels and resorts in 68 countries and territories today, Marriott International is poised to further its position as a global leader in luxury hospitality with more than 200 luxury properties in the development pipeline overall.

As part of THP News’ special preview of 2023 developments, we take a glance at what’s on the luxury schedule for the US-headquartered firm in the next 12 months.

Ritz-Carlton innovation

Showcasing a new contemporary aesthetic, The Ritz-Carlton is innovating its portfolio in major global destinations.

In the year ahead, the brand expects to open two new hotels in North America, including its first property in America’s Pacific Northwest region with The Ritz-Carlton, Portland, and The Ritz-Carlton Paradise Valley, The Palmeraie in Arizona’s Scottsdale area.

The Ritz-Carlton, Melbourne, is slated to grow the brand’s footprint in Australia next year, while The Ritz-Carlton, Fukuoka, is expected to deliver a new offering in the business district of this southwestern Japanese city.

Ritz-Carlton Reserve anticipates expanding its exclusive portfolio in 2023 with Rissai Valley, a Ritz-Carlton Reserve close to the historic Chinese valley of Jiuzhaigou and Nujuma, a Ritz-Carlton Reserve located off the West Coast of Saudi Arabia and part of the country’s Red Sea project.

St. Regis’ new destinations

Highlighting a commitment to growing its resort portfolio, in 2023 St. Regis expects to debut The St. Regis Kanai Resort in a 620-acre nature reserve along Mexico’s Yucatán Peninsula with ocean views from every guestroom.

In the year ahead St. Regis also anticipates expanding its footprint in North America with The St. Regis Chicago, envisioned by Jeanne Gang Studio. The brand is also slated to debut in Belgrade, Serbia and is expected to open its first two properties in Saudi Arabia comprising a site in Riyadh and a resort located on its own private island within the Red Sea project.

W Hotels’ boundary pushing

W Hotels’ 67 existing sites are aimed at pushing the boundaries of elevated design and regionally inspired programming.

Looking ahead to 2023, W Hotels anticipates debuting in Prague, Budapest, Edinburgh, Sydney, Macau, and Milan. Also slated for later next year, W New York – Union Square and W Hollywood are expected to emerge newly transformed, embodying the fully reimagined W experience.

Global Luxury Collection debuts

The Luxury Collection’s growing ensemble of more than 120 hotels around the world offers the promise of authentic experiences that are immersive and reflective of the destination.

With each hotel serving as a portal to its destination, The Luxury Collection anticipates debuting properties next year in global locations, including Turkey, Barbados, Japan, Mexico and Tbilisi, Georgia.

JW Marriott additions

JW Marriott aims to cater to sophisticated, mindful travellers who seek a balance in mind, body, and spirit. In the coming year, the brand is planning openings from Madrid to Jeju Island, South Korea, and Dallas to Xi’an and Berlin.

The marque is also slated to enter the luxury safari segment in 2023 with the expected opening of JW Marriott Masai Mara Lodge in Kenya.