2016 was another record year in AccorHotels’ development
At a rate of one new hotel opening every 36 hours, 2016 represented another record year in AccorHotels’ development, with more than 4,100 hotels and 580,000 rooms in 95 countries around the world. As a result of a hotel development strategy driven by sustained organic growth and the acquisition of FRHI, over the past year the Group opened 230 new hotels and acquired 120 new locations, while continuing to diversify its activities.
In addition to these record results, and the continued and balanced expansion of the Group’s historical hotel brands, 2016 was marked by the Group’s development moving in new strategic directions:
The ramp-up of growth in the luxury hotel segment driven by the acquisition of FRHI. This ramp-up was subsequently reinforced in the resort segment, one of the most dynamic markets in the industry, through a strategic partnership with Banyan Tree and Rixos for a number of destinations;
The expansion of our portfolio of lifestyle brands with Mama Shelter, Jo&Joe and 25hours;
The acceleration in the development of serviced residences for extended stays and branded private residences.
The consolidation of our leadership in the luxury home rentals market due to the acquisitions of onefinestay, Squarebreak and Travel Keys, which complement our existing hotel offering and now enable us to offer almost 8,500 luxury homes globally;
The consolidation of our leadership in Brazil with the integration of 26 Brazil Hospitality Group (BHG) hotels.
“In a single year, AccorHotels has opened 38,000 rooms across all segments and acquired 43,000 rooms, which represents a record for the Group. With more than 920 hotels and 172,000 rooms in the pipeline, our aim over the coming months is to consolidate our global presence as well as the leadership position secured by AccorHotelslast year in the luxury, resort, lifestyle and private rental segments. We are also very proud to have signed this year some iconic hotels including the Fairmont Century Plaza Los Angeles (394 rooms and, among others, 63 private residences), the Sofitel Reforma in Mexico (290 rooms), the So Kuala Lumpur (213 rooms), the Novotel Dubai Burj Khalifa (261 rooms) or the ibis Styles in Moscow (240 rooms)” said Gaurav Bhushan, Chief Development Officer of AccorHotels.
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