IHG Hotels & Resorts is growing in Taiwan with five newly signed hotels and a new digital tool for its loyalty members. The company currently runs 17 hotels across 8 brands in the country, covering everything from luxury stays to simpler, budget-friendly options. The new signings will add hotels in Taipei, Taitung, and Pingtung, touching city, cultural, hot spring, and leisure destinations.
One of the more notable moves is the first-ever entry of HUALUXE Hotels & Resorts into Taiwan. The brand will debut with HUALUXE Taipei, which plans to lean into local heritage, tea culture, and dining. Daniel Aylmer, Chief Executive Officer for Greater China at IHG Hotels & Resorts, said the new projects reflect the company’s effort to match a wider mix of brands to what travelers in Taiwan are looking for.
New Hotels Span the Island
Beyond Taipei, IHG is heading east and south too. Crowne Plaza Taitung Zhiben Hot Spring will bring the Crowne Plaza name to the well-known Zhiben Hot Spring area, mixing relaxation with access to nature and local sights. Meanwhile, Holiday Inn Pingtung City Center is set to become the first internationally branded hotel in Pingtung, a milestone for that region.
Back in Taipei, IHG is also building a dual-brand property combining voco Taipei Shihlin and Holiday Inn Express Taipei Shihlin. This will mark voco’s first hotel in northern Taiwan and its first ground-up build anywhere in the country. The voco side draws on the Shihlin district’s local culture and busy commercial scene, while the Holiday Inn Express side is aimed at travelers who want simpler, flexible stays, whether for business or a short trip.
The Launch of LINE MINI App
Alongside the hotel signings, IHG is launching the IHG One Rewards LINE MINI App in Taiwan. LINE is a messaging app widely used across the country, and the new mini app lets members handle their loyalty account without leaving it. That includes signing up, checking points and status, looking into benefits, and browsing or booking hotels.
IHG One Rewards counts more than 160 million members around the world. To celebrate the app’s launch, IHG is running a series of promotions through August, including gamified activities, LINE Points giveaways, and a chance to win concert tickets through a partnership with Live Nation Asia. Members will also get access to some exclusive activities tied to the rollout.
IHG says it plans to keep expanding both its hotel lineup and its digital offerings in Taiwan, working alongside local owners and partners as it does. Between the new signings and the app launch, the company is touching two different sides of the business at once: where people stay, and how they manage their loyalty status while doing it.
